Body text size
type:Smallest sampled text is 9px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
affiliate · Sep 10, 2026
ratemyprofessors.org
We found more conversion tactics here than on 40% of the 62 entry-page affiliate captures we have measured.
3 conversion tactics detected
1 page walked · measured by Roentgen 1.27.0
Walk 17 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 640 entry-page captures, more conversion tactics than 61% of them.
The short version, in 4 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
logos: Our Mission, United States, Canada, Australia, United Kingdom
- Ranks options in a best-of list
ranked list
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
7 of 10 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 4 more
-
Flagged
7 of 17 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 84% of measurable text passes WCAG AA. 4+ runs fail.
- Body text size
- Smallest sampled text is 9px, below the 13px floor this check uses.
- Named controls
- 45 buttons/links have no accessible name (icon-only, no aria-label).
+ 4 more
-
In their words
The headline:
Rate My Professor
- Promise
Rate My Professor is a student-powered platform with honest professor ratings to help you choose better class…
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
2 → 3 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 2 tactics 2026-08-09
- 3 tactics 2026-09-10
The funnel, frame by frame
1 step walkedIn their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Professor Ratings & Course Reviews | Rate My Professor
- Meta description
Rate My Professor is a student-powered platform with honest professor ratings to help you choose better classes.
- Headline
Rate My Professor
- Section headings
Discover The Best Professors
Rate your professor
Small Gesture For A Big Impact
Better Professors, Better Learning Experiences
Countries Currently Supported On Rate My Professor
Impact We Make With Your Reviews
- Buttons and links
Select country
Select country first
Select gender
Hide details
Submit review
Search Professors
Browse Countries
Visit Forums
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Shows customer logos or a trusted-by claim
logos: Our Mission, United States, Canada, Australia, United Kingdom
Shows press logos or an as-seen-in claim
featured on
offer1 of 1
Ranks options in a best-of list
ranked list
What we didn’t find
7 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 10 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Affiliate disclosure
35 of the 146 affiliate funnels we checked
Outbound offer CTAs
6 of the 146 affiliate funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 7 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 16 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Search professors” at 2.34:1 (18px, #8eaa4b on #f0f3ec). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:45 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Horizontal overflow
layout:The page scrolls ~480px horizontally at 1440px wide. content spills past the viewport.
FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Render-blocking resources
weight:13 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:20 images are shipped at more than 2x the width shown.
“au.svg” is 1280px wide, displayed at 224px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:67 of 114 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 24×31px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Autocomplete hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 1.3 MB across 90 measurable resources, but 46 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#8eaa4b
bg#ffffff
surface#f8f9fa
text#151515
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa100
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Proza Libre
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
