Smallest body text is 9px (base ~16px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
affiliate · Aug 9, 2026
ratemyprofessors.org
25/100 Sparse
Scores above 43% of 525 entry-page captures we have measured. Among the 40 affiliate funnels in that group, above 25%.
Walk 17 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
17 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Professor Ratings & Course Reviews | Rate My Professor
- Meta description
Rate My Professor is a student-powered platform with honest professor ratings to help you choose better classes.
- Headline
Rate My Professor
- Section headings
Discover The Best Professors
Rate your professor
Small Gesture For A Big Impact
Better Professors, Better Learning Experiences
Countries Currently Supported On Rate My Professor
Impact We Make With Your Reviews
- Buttons and links
Select country
Select country first
Select gender
Hide details
Submit review
Search Professors
Browse Countries
Visit Forums
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Trust & proof1 of 3
Shows customer logos or a trusted-by claim
logos: Our Mission, United States, Canada, Australia, United Kingdom
What we didn’t find
8 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 10 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Affiliate disclosure
28 of 113 measured funnels run this
Outbound offer CTAs
7 of 113 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrast1 flagged
Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa
84% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Search professors” at 2.34:1 (18px, #8eaa4b on #f0f3ec). needs 4.5:1
fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
4 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 47 content images carry alt text.
Form labels notea11y:form-labels
2 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
45 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Layout integrity1 flagged
Horizontal overflow needs worklayout:horizontal-overflow
The page scrolls ~480px horizontally at 1440px wide. content spills past the viewport.
fix Find the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 1.3 MB across 86 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
13 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
18 images are shipped at more than 2x the width shown.
“au.svg” is 1280px wide, displayed at 224px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Landmark regions notestructure:landmark-regions
No <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Autocomplete hints noteforms:autocomplete-hints
No autocomplete attributes across 7 fields. browsers cannot autofill.
fix Add autocomplete="email"/"tel"/"name" to identity fields.
Inline validation passesforms:inline-validation
4 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#8eaa4b
accent#8eaa4b
bg#ffffff
surface#f8f9fa
text#151515
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
24pxAa
30pxAa
36pxAa
WEIGHTS
Aa100
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Proza Libre
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
