their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 21, 2026

vpnmentor.com

affiliate · desktop · Roentgen 1.5

Biggest quick win

Smallest body text is 10px (base ~14px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 8 conversion signals detected

75 /100 coverage

Strong ★★★★☆ weighted for impact · 5 measured categories

UXXRAY scans for 8 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.

Score breakdown

Offer clarity 7/7
Action path 13/13
Trust & proof 11/16
Friction reduction 6/6
Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▲ strongest

7 tactics

$2.49 +6 more · 80% off · subscription · 3 proof points

ReviewsFAQTrust badgesPressLogo wallUsage proofPricing tiers

Reviews

▼ thinnest

5 tactics

$1 +5 more · 1 proof point

Trust badgesFree trialLogo wallUsage proofPricing tiers

Offer

how clearly they present the deal and its valuemeasured

7/7highpoints earned

Ranked "best of" list

Action

the path to convert. CTA, sign-up, checkoutmeasured

13/13highpoints earned

Proof above the foldBest VPNs in 2026: Tested & Reviewed by ExpertsAll VPN Reviews 2026: Find the Best VPN for You
Outbound offer CTAs

Trust

proof, social proof, and credibilitymeasured

11/16highpoints earned

Trusted-by logo wall
Usage / adoption proof7000+ users10 million users

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

affiliate disclosure

Friction

objections answered, barriers removedmeasured

6/6highpoints earned

FAQ / objection handling

Value

why it’s worth it. comparison and reinforcementmeasured

3/10partialpoints earned

Usage / adoption proof7000+ users10 million users

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

97% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

76 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 53 content images carry alt text.

NEEDS WORKForm labels

1 of 1 form fields have no label.

Give every input a <label> or aria-label; placeholders are not labels.

NEEDS WORKNamed controls

13 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #2 — Bridge Funnel

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listOutbound offer CTAs home: Get Deal!

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f0faff

accent#f0faff

bg#eeeeee

surface#f0faff

text#333333

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox30px

Jumps over the lazy dog25px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

vpnmentor.com · 6/8 tactics · 3 proof templates · evidence-backed

# Agent Brief. build in the style of vpnmentor.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Reviews

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#eeeeee` | 47.1% | background |
| `#f0faff` | 12.9% | background |
| `#ffffff` | 11.6% | background |
| `#fbfcfc` | 10.7% | background |
| `#f5f7f7` | 5.9% | background |
| `#effaff` | 3.9% | background |
| `#000000` | 3.6% | support |
| `#fefefe` | 1.1% | background |

Curated roles: `primary=#f0faff` · `accent=#f0faff` · `bg=#eeeeee` · `surface=#f0faff` · `text=#333333`

## Type
- Display: `Arial`
- Body: `Arial`
- Size scale (px): 8, 12, 13, 14, 15, 16, 17, 18, 19, 20, 25, 30
- Radius (px): 3, 4, 5, 6, 12, 50

## Patterns detected (fact-based). 6/8
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Which VPN has the fastest speeds?)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Best VPNs in 2026: Tested & Reviewed by Experts; p2: All VPN Reviews 2026: Find the Best VPN for You)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: backed by; p2: used by)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(home: 7000+ users; p2: 10 million users)_
- **Outbound offer CTAs**. "View deal / check price / shop at" CTAs sending visitors to a merchant. the affiliate money link. _(home: Get Deal!)_
- **Ranked "best of" list**. A ranked / numbered comparison of options ("best X for Y", "top 5"). the affiliate roundup pattern. _(home: ranked list; p2: ranked list)_

## Proof language (harvested strings → templates)
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee", "Money-back guarantee"
- `limited time`. e.g. "limited time"
- `{N}% off`. e.g. "80% off"

## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 4 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.