saas · Sep 15, 2026

sourcetable.com

We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.

Walk 58 links on the entry page, 51 walkable. 4 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Frequently Asked Questions If your question is not covered here, you can contact our team.
    Offers a free trial or free tier
    Try Free
    Shows customer logos or a trusted-by claim
    logos: Sourcetable, Stripe, Salesforce, Intercom, Database

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Demo / docs entry
    A "book a demo" or documentation / API entry point.

    + 4 more

    See what we looked for

  3. Flagged

    6 of 19 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Form labels
    1 of 14 form fields have no label (+13 rely on placeholder only).
    Named controls
    28 buttons/links have no accessible name (icon-only, no aria-label).

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Use Cases

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Feature Charting

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: The spreadsheet for AI analysis and data science

    Promise
    Sourcetable is the world's smartest spreadsheet. Use AI to analyze data, build financial models, generate Exc…
    Prices shown
    $24,500.00 · $18,200.00 · $31,800.00

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.
  1. 4 tactics 2026-08-09
  2. 4 tactics 2026-09-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$24,500.00 +4 more  ·  subscription

FAQFree trialLogo wall
Features
02

Features

1 tactic
Free trial
Feature Charting
03

Feature Charting

▲ strongest
4 tactics
ReviewsFAQFree trialLogo wall
Use Cases
04

Use Cases

▼ thinnest
1 tactic

subscription

Free trial

In their own words

33 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Sourcetable — AI Spreadsheet + AI Data Analyst + Excel AI
Meta description
Sourcetable is the world's smartest spreadsheet. Use AI to analyze data, build financial models, generate Excel templates, graphs & reports.
Headline
The spreadsheet for AI analysis and data science
Section headings
Sourcetable's AI talks to Postgres, Robinhood, Stripe, Notion, Facebook Ads, GA4, and more.Use AI to run advanced analysis, generate spreadsheets, and turn insights into real decisions.Your data analyst. Always with you.DATA CONNECTORSFrequently Asked QuestionsSchedule a DemoConnect your dataExcel + ChatGPT + Python =+5 more, not shown
Buttons and links
LOGIN SIGN UPLOGINSIGN UPSubmitConnectorsFinanceGraphsPythonAnalysisFile+2 more, not shown
Prices on the page
$24,500.00$18,200.00$31,800.00$12,400.00$28,900.00

Sections

7 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of sourcetable.com
Nav0% down the page
Hero section of sourcetable.com
Hero1% down the page
Logos section of sourcetable.com
Logos18% down the page
Features section of sourcetable.com
Features30% down the page
FAQ section of sourcetable.com
FAQ78% down the page
CTA section of sourcetable.com
CTA89% down the page
Footer section of sourcetable.com
Footer96% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Frequently Asked Questions If your question is not covered here, you can contact our team.

proof1 of 4

Shows customer logos or a trusted-by claim logos: Sourcetable, Stripe, Salesforce, Intercom, Database

offer1 of 2

Offers a free trial or free tier Try Free

checkout1 of 2

Lead-capture form email, text, I love spreadsheets!, text

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

19 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 18 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

1 of 14 form fields have no label (+13 rely on placeholder only).

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

28 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

114 images are shipped at more than 2x the width shown.

“logo-text.svg” is 1209px wide, displayed at 155px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

163 of 212 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing7

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

11 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Render-blocking resources

5 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Keyboard reachability

81 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 3.1 MB across 144 measurable resources, but 83 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#7f52ff
accent#7f52ff
bg#ffffff
surface#e5e7eb
text#000000
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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