01
Homepage / Lander
2 tactics
subscription
content · Sep 12, 2026
invitem.io
We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.
1 conversion tactic detected
1 page walked · measured by Roentgen 1.27.0
Walk 108 links seen, 89 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. A low count means we did not detect those patterns, not that the funnel is weak.
The short version, in 3 parts
-
Proven on the page
1 conversion tactic detected, each backed by text on the page
- Shows customer logos or a trusted-by claim
trusted by
-
Not seen
6 of 7 applicable tactics we checked for and did not see
- FAQ / objection handling
- An accordion / FAQ block answering objections.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
+ 3 more
-
Flagged
5 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 76% of measurable text passes WCAG AA. 4+ runs fail.
- Named controls
- 35 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 42 stylesheets/scripts in <head> block first paint.
+ 2 more
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
0 → 1 across 4 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 0 tactics 2026-08-09
- 0 tactics 2026-08-12
- 0 tactics 2026-08-15
- 1 tactic 2026-09-12
The funnel, frame by frame
1 step walked
In their own words
10 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
All-in-One Sports Team & Club Management App | Invitem Platform
- Headline
Everything you need to manage your team or club
- Section headings
Replace multiple apps with one complete platform for teams, clubs and sports organisations.
How does Invitem help your club?
The Most Powerful RSVP System on the App Stores
Trusted by Sports Clubs Worldwide
Trusted by sports clubs, schools, charities and community organisations around the world.
Whether you're running a local team, Scouts group, dance school or charity event, Invitem helps keep everyone connected.
Everything Your Club Needs. One Free App.
Built using trusted platforms and supported by leading organisations in sport, technology and community development
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 4
Shows customer logos or a trusted-by claim
trusted by
What we didn’t find
6 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 7 applicable
FAQ / objection handling
1,615 of the 2,420 funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Us-vs-them comparison
441 of the 2,420 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work
Text contrast (WCAG AA)
contrast:76% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Home” at 1:1 (15px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:35 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:42 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:5 images are shipped at more than 2x the width shown.
“invitem-logo-white-side-2-scaled.png” is 2560px wide, displayed at 155px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:75 of 99 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 67×21px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
10 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Page weight
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#04223d
bg#ececec
surface#ffffff
text#c4c4c4
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog46px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
23pxAa
24pxAa
25pxAa
40pxAa
46pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Urbanist · Mulish
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
