ecommerce · Sep 29, 2026

walmart.com

We found more conversion tactics here than on 21% of the 640 entry-page captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.28.1

1 conversion tactic detected
1 page captured
11 UX checks
5 flagged

Walk 2 onward steps matched, but we could not reach them. Everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.

The short version, in 4 parts

Proven on the page
1 conversion tactic detected, each backed by text on the page

Offers free shipping
free delivery

See all 1
Not seen
14 of 15 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 11 more

See what we looked for
Flagged
5 of 11 build checks flagged, each with a fix

Text contrast (WCAG AA)
80% of measurable text passes WCAG AA. 2+ runs fail. 82% of text was unmeasurable (over i…
Tap-target size (mobile)
42 of 52 interactive targets are under 44×44px on mobile.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

+ 2 more

See the fixes
In their words
The headline: Walmart | Save Money. Live better.

Promise
Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store &…
Prices shown
$0.00 · $1 · $5.24

Read every quote

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$0.00 +2 more

Sticky CTATrust badgesFree shippingLogo wall

In their own words

15 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Walmart | Save Money. Live better.
Meta description: Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
Headline: Walmart | Save Money. Live better.
Buttons and links: Cancel$0.00Try Walmart+ for $1Give feedbackGet the appClaim your trial nowShop nowGet the Walmart AppBrand Shop Directory
Prices on the page: $0.00$1$5.24

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of walmart.com — **Nav**0% down the page

Hero section of walmart.com — **Hero**4% down the page

CTA section of walmart.com — **CTA**10% down the page

Footer section of walmart.com — **Footer**71% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

offer1 of 4

Offers free shipping free delivery

What we didn’t find

14 of 15 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see14 of 15 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Anchor / strikethrough pricing 116 of the 238 ecommerce funnels we checked

On-page review wall 95 of the 238 ecommerce funnels we checked

Express wallets 41 of the 238 ecommerce funnels we checked

Money-back guarantee 33 of the 238 ecommerce funnels we checked

Proof at every step 26 of the 238 ecommerce funnels we checked

Countdown / urgency timer 18 of the 238 ecommerce funnels we checked

Per-unit price anchor 11 of the 238 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 11 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

80% of measurable text passes WCAG AA. 2+ runs fail. 82% of text was unmeasurable (over images/gradients). not counted either way.

worst: “More Gas Savings!” at 1.13:1 (14px, #ffffff on #f1f1f2). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Tap-target size (mobile)

mobile:tap-target-size-mobile

42 of 52 interactive targets are under 44×44px on mobile.

smallest: “Menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.05×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Worth knowing2

Page weight

At least 2.5 MB across 236 measurable resources. 14 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

weight:page-weight

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#0053e2

accent#0053e2

bg#e6f1fc

surface#e3e4e5

text#46474a

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox24px

Jumps over the lazy dog16px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

14pxAa

16pxAa

24pxAa

WEIGHTS

Aa400

Aa700

FAMILIES

EverydaySans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt