their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 19, 2026

atlascoffeeclub.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 9px (base ~20px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

6 of 13 conversion signals detected

50 /100 coverage

Thin ★★☆☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 10/18
Action path 6/13
Trust & proof 9/17
Friction reduction 9/15
Value reinforcement 0/15
Risk reversal & urgency 10/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

3 tactics

$50 · 50% Off · subscription · 2 proof points

Sticky CTATrust badgesLogo wall

Collections

5 tactics

$2 +6 more · 50% OFF · subscription · 2 Weeks · 2 proof points

Sticky CTACountdownTrust badgesLogo wallExpress pay

Products

▲ strongest

7 tactics

$50 +8 more · SAVE 14% · subscription · 3 months · 2 proof points

Sticky CTAReviewsFree giftTrust badgesPressFree shippingLogo wall

Cart

▼ thinnest

2 tactics

subscription

Sticky CTALogo wall

Offer

how clearly they present the deal and its valuemeasured

10/18partialpoints earned

Anchor / strikethrough pricing50% Off$34 / $20 / $13 / 50% OFF$60 / $120 / $240 / $109 / SAVE 14%
Free shippingFree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

per-unit price anchor
subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

6/13partialpoints earned

Express wallets

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold

Trust

proof, social proof, and credibilitymeasured

9/17partialpoints earned

On-page review wall5 review elements
Money-back guarantee30-Day Money Back Guarantee

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step

Friction

objections answered, barriers removedmeasured

9/15highpoints earned

Express wallets
Free shippingFree shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

FAQ / objection handling

Value

why it’s worth it. comparison and reinforcementmeasured

0/15nonepoints earned

No signals detected for this category on the captured funnel.

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts
per-unit price anchor

Risk & Urgency

risk reversal and reasons to act nowmeasured

10/10highpoints earned

Money-back guarantee30-Day Money Back Guarantee
Countdown / urgency timer09 Minutes 55 Seconds

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

1 flag · 5 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

96% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 9px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 89 content images carry alt text.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#f9e124

accent#f9e124

bg#fbf7ef

surface#ffffff

text#252323

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog36px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

atlascoffeeclub.com · 6/13 tactics · 3 proof templates · evidence-backed

# Agent Brief. build in the style of atlascoffeeclub.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Collections → Products → Cart

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fbf7ef` | 50% | background |
| `#252323` | 24.2% | support |
| `#ffffff` | 12.3% | background |
| `#efdfbd` | 6.7% | background |
| `#feea4e` | 4.6% | accent/brand |
| `#f9e124` | 2.1% | accent/brand |
| `#232525` | 0% | support |

Curated roles: `primary=#f9e124` · `accent=#f9e124` · `bg=#fbf7ef` · `surface=#ffffff` · `text=#252323`

## Type
- Display: `Jost`
- Body: `Open Sans`
- Size scale (px): 11, 12, 14, 16, 17, 18, 20, 24, 28, 30, 36, 40
- Radius (px): 15

## Patterns detected (fact-based). 6/13
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(p2: 09 Minutes 55 Seconds)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: 50% Off; p2: $34 / $20 / $13 / 50% OFF; p3: $60 / $120 / $240 / $109 / SAVE 14%)_
- **On-page review wall**. An embedded wall of customer reviews. _(p3: 5 review elements)_
- **Express wallets**. One-tap wallets (Shop Pay / PayPal / G Pay) offered. _(p2: Now Accepting Paypal)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p3: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-Day Money Back Guarantee; p2: 30-Day Money Back Guarantee)_

## Proof language (harvested strings → templates)
- `{N}-Day Money Back Guarantee`. e.g. "30-Day Money Back Guarantee"
- `{N}% Off`. e.g. "50% Off", "50% OFF"
- `Free shipping`. e.g. "Free shipping"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 5 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.