ecommerce · Aug 3, 2026
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 71%.
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 40 · mobile 40.
Walk 339 links on the entry page, 324 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionHexClad Cookware | The Hybrid Revolution
Discover HexClad's hybrid cookware, blending stainless steel and non-stick tech for unmatched performance. Shop now for professional-quality cooking.
TAKE IT OUTSIDE
Shop by Category
Gordon Ramsay– Approved
AN UNRIVALED COOKING EXPERIENCE
50,000+ 5-Star Reviews
Best Sellers
The Secret’s Out! (More Than a Million of You Love Us!)
Steel Yourself for Pizza Glory
UNBEATABLE SEARING POWER+4 more, not shown
HexClad Partners
Top Picks
Hybrid Cookware
Specialty Cookware
Knives/Cutting Boards
HexMills
Kitchen Tools
HexWear
Cocktail Shaker
HYBRID COOKWARE+2 more, not shown
$699
$399
$999
$532
$499
$783
$169
$159+14 more, not shown
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion30% OFF
Free Shipping
50,000+ 5-Star Reviews
87 review elements
Hybrid Saucepan With Lid, 2-Qt Hot chocolate? Kids mac ‘n cheese? This is the ideal size f
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 17 measured checks need work
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
6 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
At least 16.4 MB across 523 measurable resources. 2362 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
86 images are shipped at more than 2x the width shown.
“7-PC_Knife_Set_2f3c396b-9104-4463-88d7-1” is 1292px wide, displayed at 283px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
246 of 601 interactive targets are under 44×44px on mobile.
smallest: “Go to cart” at 28×23px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:4 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:36 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
