content · Aug 12, 2026

welldrillerfinder.com

30/100 Sparse

Scores above 18% of 1,252 multi-step funnels we have measured. Among the 63 content funnels in that group, above 42%.

1/5 tactics
3 steps
8 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel.

Measured by Roentgen 1.22.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 60 links seen, 46 walkable, 2 matched, and we walked 3 pages.

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Tools

▼ thinnest

1 tactic

$5,500

Logo wall

Tools

2 tactics

$5,000 +18 more

FAQLogo wall

Tools

▲ strongest

3 tactics

FAQTrust badgesLogo wall

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Well Drilling Calculators & Free Tools | WDF
Meta description: Free well drilling calculators: estimate cost, well depth, pump size, and geothermal boreholes. Plus permit and license lookups by state. No signup.
Headline: Free well-drilling tools & calculators.
Section headings: Every tool in the survey.Find the right tool fast.Plan well. Drill once. Get clean water.Ready to talk to a driller?Free ToolsResourcesFor ContractorsFind+2 more, not shown
Buttons and links: Find DrillersFIND A DRILLERList Your Business →Tags:Claim a Listing
Prices on the page: $5,500

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of welldrillerfinder.com — **Hero**2% down the page

Footer section of welldrillerfinder.com — **Footer**85% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 1

Answers buyer objections What does this estimate include, and what does it miss? It covers the drilling itself — de

What we didn’t find

4 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 5 applicable

Press / "as seen in" 448 of 1769 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

8 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

91% of measurable text passes WCAG AA. 4+ runs fail. 48% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Find” at 1.13:1 (19px, #1f1b2d on #00131f). needs 3:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

7 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.2 MB across 24 measurable resources, but 73 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

12 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.