The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
$149 +3 more · Save 57% · 5 proof points
ReviewsCountdownFree giftTrust badgesFree shippingLogo wall
Offer
how clearly they present the deal and its valuemeasured
10/18partialpoints earned
- Anchor / strikethrough pricing
$315 / Save 57%
- Free shipping
Free shipping
Not detected: per-unit price anchor and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
17/17highpoints earned
- Proof at every step
69,362 Reviews
- On-page review wall
30 review elements
- Money-back guarantee
100-Day Guarantee
Friction
objections answered, barriers removedmeasured
4/15lowpoints earned
- Free shipping
Free shipping
Not detected: FAQ / objection handling and express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
10/10highpoints earned
- Money-back guarantee
100-Day Guarantee
- Countdown / urgency timer
09 : 59 : 30
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
99% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 7px (base ~16px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 111 content images carry alt text.
NEEDS WORKNamed controls
15 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTEHeading structure
The landing page has 2 <h1> elements (expected 1).
Use exactly one <h1> as the page’s title.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox30px
Jumps over the lazy dog26px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
trueclassic.com · 6/13 tactics · 5 proof templates · evidence-backed
# Agent Brief. build in the style of trueclassic.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#dbdbdb` | 51.6% | background |
| `#0c0a09` | 14.3% | support |
| `#ffffff` | 12.8% | background |
| `#fbfbfb` | 8.9% | background |
| `#f8f8f8` | 5% | background |
| `#e9e9e9` | 4.9% | background |
| `#dfe1df` | 1.2% | background |
| `#fcfcfc` | 1.1% | background |
Curated roles: `primary=#0c0a09` · `accent=#0c0a09` · `bg=#dbdbdb` · `surface=#ffffff` · `text=#0c0a09`
## Type
- Display: `Modernist`
- Body: `Modernist`
- Size scale (px): 12, 13, 14, 15, 16, 17, 18, 20, 22, 24, 26, 30
- Radius (px): 3, 5, 6, 8, 10, 50
## Patterns detected (fact-based). 6/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 69,362 Reviews)_
- **Countdown / urgency timer**. A visible countdown timer creating time pressure. _(home: 09
:
59
:
30)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(home: $315 / Save 57%)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 30 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: Free shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 100-Day Guarantee)_
## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "69,362 Reviews"
- `{X} out of 5`. e.g. "4.5 out of 5"
- `{N}-Day Guarantee`. e.g. "100-Day Guarantee"
- `Free shipping`. e.g. "Free shipping"
- `Save {N}%`. e.g. "Save 57%"
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 5 across 1 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.