The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
£36 +3 more · 3 proof points
Sticky CTAReviewsLogo wall
⤢
02
Products
▲ strongest
£30 +4 more · 2 proof points
Sticky CTAReviewsFAQTrust badgesFree shippingLogo wall
⤢
03
Collections
▼ thinnest
£34 +24 more · 3 proof points
Sticky CTAReviewsLogo wall
Offer
how clearly they present the deal and its valuemeasured
10/18partialpoints earned
- Anchor / strikethrough pricing
£122 / £90 / £170
- Free shipping
Free shipping
Not detected: per-unit price anchor and subscription / auto-ship.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
14/17highpoints earned
- Proof at every step
85,239 Reviews
2113 Reviews
138 Reviews
- On-page review wall
49 review elements
145 review elements
96 review elements
Not detected: money-back guarantee.
Friction
objections answered, barriers removedmeasured
10/15highpoints earned
- FAQ / objection handling
- Free shipping
Free shipping
Not detected: express wallets.
Value
why it’s worth it. comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Leaky
3 flags · 8 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
95% of measurable text passes WCAG AA. 35% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 11px (base ~15px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
NEEDS WORKImage alt text
194 of 249 content images (78%) have no alt attribute.
Add descriptive alt to content images; alt="" for purely decorative ones.
NEEDS WORKNamed controls
7 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
NOTELink text
4 links use generic text (“click here” / “learn more”).
Make link text describe its destination out of context.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox38px
Jumps over the lazy dog28px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
jonesroadbeauty.com · 5/13 tactics · 3 proof templates · evidence-backed
# Agent Brief. build in the style of jonesroadbeauty.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 38.9% | background |
| `#f6f2eb` | 28% | background |
| `#f8f8f8` | 11.2% | background |
| `#000000` | 8.5% | support |
| `#f4f4f4` | 6.3% | background |
| `#f5f2ec` | 6.1% | background |
| `#e0ded8` | 1% | background |
| `#414141` | 0.1% | support |
Curated roles: `primary=#f6f2eb` · `accent=#f6f2eb` · `bg=#ffffff` · `surface=#f6f2eb` · `text=#000000`
## Type
- Display: `Roboto Condensed`
- Body: `ArticulatCF`
- Size scale (px): 11, 12, 14, 15, 16, 17, 18, 19, 20, 24, 28, 38
- Radius (px): 2, 100
## Patterns detected (fact-based). 5/13
- **Proof at every step**. Social proof (reviews / ratings / counts) present across most funnel steps. _(home: 85,239 Reviews; p2: 2113 Reviews; p3: 138 Reviews)_
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p3: £122 / £90 / £170)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 49 review elements; p2: 145 review elements; p3: 96 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(p2: Free shipping)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: FAQS IS GEL LINER LONG LASTING? Once applied, you can expect Gel Liner to last all day. WH)_
## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "85,239 Reviews", "2113 Reviews"
- `Free shipping`. e.g. "Free shipping"
- `limited time`. e.g. "limited time"
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 5 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.