Body text size
type:Smallest sampled text is 7px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$55 +3 more · 3 proof points
ecommerce · Oct 20, 2026
jonesroadbeauty.com
We found more conversion tactics here than on 86% of the 230 multi-step e-commerce funnels we have measured.
7 conversion tactics detected
3 pages walked · measured by Roentgen 1.30.0
How this was measured
Measured by Roentgen 1.30.0 on 2026-10-20. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,910 multi-step funnels, more conversion tactics than 88% of them.
Walk 226 links on the entry page, 207 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
7 conversion tactics detected, each backed by text on the page
- Repeats proof across the funnel
86,031 Reviews
- Anchors the price against a higher original
$166
- Displays a wall of customer reviews
49 review elements
+ 4 more with evidence
-
Not seen
8 of 15 applicable tactics we checked for and did not see
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
+ 5 more
-
Flagged
8 of 15 build checks flagged, each with a fix
- Text contrast (WCAG AA)
- 93% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over i…
- Body text size
- Smallest sampled text is 7px, below the 13px floor this check uses.
- Image alt text
- 31 of 100 content images (31%) have no alt attribute.
+ 5 more
-
Walked
3 pages walked, Homepage / Lander to Collections
- Step 1
- Homepage / Lander
- Step 2
- Products
- Step 3
- Collections
-
In their words
What the entry page says about itself
- Promise
Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip glos…
- Prices shown
- $55 · $38 · $46
What we recorded
Progress
7 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
6 → 7 across 7 scans since 2026-07-29. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 6 tactics 2026-07-29
- 6 tactics 2026-07-30
- 6 tactics 2026-08-02
- 6 tactics 2026-08-03
- 6 tactics 2026-08-15
- 6 tactics 2026-09-20
- 7 tactics 2026-10-20
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Jones Road Beauty - Clean No-Makeup Makeup
- Meta description
Clean no-makeup makeup. Free from sulfates, parabens, and phthalates. Uber-black mascara, peppermint lip gloss, and more clean beauty products.
- Headline
The Exclusive Bobbi Kit Is Here
- Section headings
Shop by Category
SHOP BY COLLECTION
The Glow That Could Only Come From An Expert
GET THE LOOK
It’s Here: The NEW Bobbi Kit 6.0
Your Perfect Shade Match
Minimalist Defining Mascara
THE BEST PENCIL
+4 more, not shown- Buttons and links
$USD
SHOP NOW
BESTSELLERS
NEW
KITS
FACE
EYES
LIPS
GET THE LOOK
Submit
+2 more, not shown- Prices on the page
$55
$38
$46
$44
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
2 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
7 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof2 of 5
Repeats proof across the funnel
86,031 Reviews
Displays a wall of customer reviews
49 review elements
urgency1 of 2
Signals scarcity without a live clock
Almost Gone
offer2 of 4
Anchors the price against a higher original
$166
Offers free shipping
Free shipping
objection1 of 2
Answers buyer objections
Good questions. Can I customize this kit? The kit comes exactly as Bobbi curated it — but
checkout1 of 1
Offers one-tap wallet checkout
express wallet button
What we didn’t find
8 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 15 applicable
Press / "as seen in"
657 of the 2,580 funnels we checked
Us-vs-them comparison
491 of the 2,583 funnels we checked
Proof above the fold
419 of the 2,583 funnels we checked
Money-back guarantee
33 of the 260 ecommerce funnels we checked
Countdown / urgency timer
24 of the 260 ecommerce funnels we checked
Per-unit price anchor
12 of the 260 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 8 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 15 measured checks need work
Text contrast (WCAG AA)
contrast:93% of measurable text passes WCAG AA. 4+ runs fail. 19% of text was unmeasurable (over images/gradients). not counted either way.
worst: “37 minutes ago” at 2.85:1 (14px, #999999 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Image alt text
a11y:31 of 100 content images (31%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
Named controls
a11y:7 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 9.1 MB across 572 measurable resources. 928 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:18 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:21 images are shipped at more than 2x the width shown.
“MB_AuNaturel_02_d84bb37a-cb7f-4f56-bd3c-” is 1080px wide, displayed at 329px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:512 of 698 interactive targets are under 44×44px on mobile.
smallest: “Here” at 28×13px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
6 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
4 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Label in name
9 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f2eb
bg#ffffff
surface#f8f8f8
text#000000
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog42px
A subheading in their voice38px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
38pxAa
42pxAa
48pxAa
WEIGHTS
Aa300
Aa325
Aa400
Aa550
Aa700
FAMILIES
Roboto Condensed · ArticulatCF
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
