CTA section examples
The ask, repeated in isolation. No new information, just the door, held open.
No sections match these filters.
This gallery shows 337 real CTA sections, cropped from 267 different sites, each cut from a live page’s full-page screenshot at the band’s measured position. 559 of the 3,919 fully measured pages carry at least one CTA section, which is 14%. Among the CTA sections measured, the typical CTA section takes 8% of its page’s height (median of 337 measured) and the typical CTA section holds 22 words (median of 330 measured). 3% of the 306 CTA sections whose heading level was measured open with an h1. Classification is deterministic, from the band’s own DOM signals, with no AI judgment. Every card opens the full measured band, and the broader measured range is on the matching research page. The corpus is seeded from launch directories, so read these counts as what UXXRAY measured, not as a sample of the whole web.
How this is measured
Each card is the actual cta band, cropped from a crawled page's full-page screenshot at its measured position — the highest-scoring funnels first.
Cta band insights
- Typically 8.4% of the page tall across 337 sections
- Usually starts 76% of the way down across 337 sections
- Carries a median of 22 words across 330 sections
- Holds a median of 1 link across 308 sections
- Most often on a nav → hero → cta band → footer page 81 of 337 pages
- faq comes before cta band 83% of the time 126 of 152 pages carrying both
- No-credit-card note — 7% 6 of the 86 CTA sections we measured in SaaS funnels
Conversion tactics measured in CTA sections
Share of CTA sections we measured in SaaS funnels
Share of CTA sections we measured in E-commerce funnels
A count, not a recommendation
Every rate is a lower bound: where the extractor found a tactic elsewhere on the same capture, that section leaves the denominator rather than counting as a miss, because only one position per tactic per page is recorded.
Page shapes, corpus-wide
34 page shapes cover half of the 3,290 pages we've measured. The most common is nav → hero → content → footer: 372 pages (11%). Measured across the funnels we've walked: SaaS 84% · E-commerce 12% · Affiliate 4% · Lead gen 1%.
How this is counted
The top 10 shapes cover 34% of pages. Its content element is the classifier’s terminal fallback (a band nothing else matched), not a named section. With that unnamed fallback removed from every sequence, 465 distinct shapes remain (down from 991 raw) and the top 10 cover 52%. Raw distinct counts move with detector coverage, not with design, so concentration is the number worth citing.
The pieces inside these: the Element Library. Back to all section designs.