saas · Sep 15, 2026

airoommaker.com

Scores higher than 25% of 1,566 multi-step funnels we have measured. Among the 1,205 saas funnels in that group, higher than 15%.

3 conversion tactics detected

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Walk 20 links on the entry page, 15 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
6 tactics

$8.99 +5 more  ·  subscription

ReviewsFAQTrust badgesFree trialNo cardLogo wall
Pricing
02

Pricing

▼ thinnest
2 tactics

$8.99 +5 more  ·  subscription

FAQLogo wall

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Room Design — Redesign Your Room Free From Your Photo
Meta description
Upload a photo of your real room, let AI redesign it — try new colors, furniture and layouts while keeping your space intact. Free to start.
Headline
Redesign Your Room with AI Room Design
Section headings
AI Design My RoomHow AI Room Design WorksChange what you want. Keep what matters.Why People Hesitate Before RemodelingLess guessing. More shipping.Start Free, Upgrade When You Need MoreEverything You Need to KnowReady to see your room before you change it?+8 more, not shown
Buttons and links
ToolsLog inSign upLiving RoomBathroomUnder-stairs NookUpload Your RoomTry a free color previewTry AI Room MakeoverChange the wall color+2 more, not shown
Prices on the page
$8.99$0.90$18.99$0.63$38.99$0.39

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of airoommaker.com
Nav0% down the page
Hero section of airoommaker.com
Hero1% down the page
Pricing section of airoommaker.com
Pricing60% down the page
FAQ section of airoommaker.com
FAQ75% down the page
Footer section of airoommaker.com
Footer91% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Start with one free preview. No credit card required.”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Offers a free trial or free tier Try it free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Original room before, Upload your room, Tell us what to change, Launched on Startup

Friction reduction2 of 2

Answers buyer objections Can I use a photo of my real room?
Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Usage / adoption proof
Pricing tiers
Us-vs-them comparison
Proof above the fold
Lead-capture form
Demo / docs entry
Scarcity / urgency copy
Press / "as seen in"

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 12 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

2 of 3 form fields have no label.

FixGive every input a <label> or aria-label; placeholders are not labels.

Oversized images

weight:oversized-images

49 images are shipped at more than 2x the width shown.

“living-after.webp” is 1024px wide, displayed at 416px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

136 of 163 interactive targets are under 44×44px on mobile.

smallest: “Read the source: Modernizing i” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

6 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable2

Text contrast (WCAG AA)

All 4 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa
Page weight

At least 0.7 MB across 99 measurable resources, but 74 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox58px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
48pxAa
58pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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