saas · Sep 29, 2026
We found more conversion tactics here than on 96% of the 1,350 multi-step SaaS funnels we have measured.
8 conversion tactics detected
4 pages walked · measured by Roentgen 1.28.1
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 96% of them.
Walk 80 links on the entry page, 47 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.
Frequently asked questions (FAQ)
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this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionBestMoney.com: Compare Loans, Insurance, Cards & Savings
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFrequently asked questions (FAQ)
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 14 measured checks need work1 could not be measured — not counted either way
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
34 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
99 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
21 images are shipped at more than 2x the width shown.
“SoFi_logo.20230823171315.png” is 2560px wide, displayed at 150px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
278 of 410 interactive targets are under 44×44px on mobile.
smallest: “SBA” at 47×31px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
126 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:4 of 121 content images (3%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:43 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:216 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 1.5 MB across 173 measurable resources, but 712 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Text contrast (WCAG AA) · Mobile viewport · Language declared
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
