Smallest body text is 10px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
2 tactics
$50 +3 more · 1 proof point
saas · Aug 2, 2026
bestmoney.com
75/100 Strong
Scores above 87% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 84%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.13, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
33 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Best Money: Compare & Shop the Best Financial Products
- Meta description
BestMoney will help you wherever you are on life’s financial journey - in need of a mortgage for a new house, interested in a student loan or on the lookout for an online bank to open a savings account for the first time.
- Headline
Your best financial decisions start here
- Section headings
BestMoney helps you compare your options with confidence.
Trusted by brands you know
We're here to help you make the best money decisions
BestMoney helps you make smarter money decisions.
Meet Your Money Besties
Your Next Smart Money Move
Mortgage Loans
Car Insurance
+6 more, not shown- Buttons and links
Money Management
Credit Cards
Mortgage
Insurance
Loans
Show more
Business Loans
Personal Loans
Trending Articles
Online Banking
+2 more, not shown- Prices on the page
$50
$6
$5
$2
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
8 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $15mo, $150mo
Action path3 of 4
Puts proof in the first viewport
AmeriSave Mortgage 20,150 reviews by
Offers a free trial or free tier
free credit
Offers a demo or docs entry point
documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
11,912 users
Friction reduction1 of 2
Offers a free trial or free tier
free credit
Value reinforcement1 of 2
Puts a number on adoption
11,912 users
What we didn’t find
3 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 11 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
95% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
148 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text notea11y:image-alt-text
1 of 143 content images (1%) have no alt attribute.
fix Add descriptive alt to content images; alt="" for purely decorative ones.
Form labels notea11y:form-labels
8 form fields rely on placeholder text as the only label.
fix Back placeholders with a real <label>. placeholder text vanishes on input.
Named controls needs worka11y:named-controls
55 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
40 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 1.6 MB across 130 measurable resources, but 732 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
88 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
42 images are shipped at more than 2x the width shown.
“SoFi_logo.20230823171315.png” is 2560px wide, displayed at 150px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
181 elements look clickable but cannot be reached by keyboard.
“Fast Business funding solutions Fa”, “Fast Business funding solutions”, “Fast Business funding solutions”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#09553d
accent#09553d
bg#ffffff
surface#f7fcfb
text#4c4c4c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog36px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
28pxAa
32pxAa
36pxAa
64pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
hurmegeometricsans_no3_6
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
