affiliate · Aug 9, 2026

apnews.com

We found more conversion tactics here than on 9% of the 62 entry-page affiliate captures we have measured.

2 conversion tactics detected

1 page walked · measured by Roentgen 1.20.1

2 conversion tactics detected
1 page captured
14 UX checks
4 flagged

Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.

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How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 41% of them.

The short version, in 4 parts

Proven on the page
2 conversion tactics detected, each backed by text on the page

Shows customer logos or a trusted-by claim
logo wall (39 distinct marks)
Ranks options in a best-of list
ranked list

See all 2
Not seen
8 of 10 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Us-vs-them comparison
A comparison table framing the brand against alternatives.

+ 5 more

See what we looked for
Flagged
5 of 15 build checks flagged, each with a fix

Image alt text
36 of 85 content images (42%) have no alt attribute.
Named controls
3 buttons/links have no accessible name (icon-only, no aria-label).
Render-blocking resources
19 stylesheets/scripts in <head> block first paint.

+ 2 more

See the fixes
In their words
The headline: LATEST NEWS

Promise
Read the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent jou…
Prices shown
$567

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

2 fewer tactics detected 2 → 0 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

2 tactics 2026-08-09
→
0 tactics 2026-09-26

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

$567

ReviewsCountdownLogo wall

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Associated Press News: Breaking News, Latest Headlines and Videos | AP News
Meta description: Read the latest headlines, breaking news, and videos at APNews.com, the definitive source for independent journalism from every corner of the globe.
Headline: LATEST NEWS
Section headings: Iran makes dramatic new demands around Strait of HormuzTrump goes unmentioned but not ignored as Clinton, Bush and Obama step up as essayists on presidentsLake Mead hits historic low water level as Colorado River strugglesA Tibetan cooperative keeps a centuries-old weaving tradition aliveENTERTAINMENTSHORT STORIESMOST WATCHED VIDEOSWEEKEND READS+8 more, not shown
Buttons and links: MenuShow SearchDONATEDONATE NOW
Prices on the page: $567

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of apnews.com — **Hero**1% down the page

Logos section of apnews.com — **Logos**10% down the page

Reviews section of apnews.com — **Reviews**15% down the page

Features section of apnews.com — **Features**20% down the page

Footer section of apnews.com — **Footer**97% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

proof1 of 5

Shows customer logos or a trusted-by claim logo wall (39 distinct marks)

offer1 of 1

Ranks options in a best-of list ranked list

What we didn’t find

8 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 10 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked

Press / "as seen in" 642 of the 2,417 funnels we checked

Us-vs-them comparison 441 of the 2,420 funnels we checked

Proof above the fold 381 of the 2,420 funnels we checked

Usage / adoption proof 289 of the 2,043 funnels we checked

Scarcity / urgency copy 125 of the 2,417 funnels we checked

Affiliate disclosure 35 of the 146 affiliate funnels we checked

Outbound offer CTAs 6 of the 146 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 14 measured checks need work1 could not be measured — not counted either way

Render-blocking resources

weight:render-blocking-resources

19 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

36 images are shipped at more than 2x the width shown.

“?url=https%3A%2F%2Fassets.apnews.com%2F8” is 1440px wide, displayed at 340px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

256 of 348 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 20×18px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.5 MB across 42 measurable resources, but 648 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Body text size · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#f2f2f2

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox30px

Jumps over the lazy dog23px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

15pxAa

16pxAa

18pxAa

23pxAa

30pxAa

WEIGHTS

Aa400

Aa500

Aa530

Aa550

Aa600

Aa700

FAMILIES

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

Machine version → JSON bundle Markdown brief Design tokens llms.txt