diurnal.in
Beats 26%.
of 1,589 multi-step SaaS funnels we’ve measured.
What sets it apart
diurnal.in does 1 thing few peers do.
Each one is run by under 30% of 1,585 SaaS funnels. Rarest first.
-
Us-vs-them comparison
Rarity
Only 28%.
of 1,585 SaaS funnels have us-vs-them comparison. This site is one of them.
28 of 100 are inside the rope. The other 72 wait outside.
443 of 1585 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where diurnal.in does it · Compare: “comparison grid: 8 rows” FOUND. Only 28% of 1,585 SaaS funnels do this. diurnal.in does. 443 of 1585 SaaS funnels.
What it skips
diurnal.in misses 2 things most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
Free trial / freemiumMISSING82% of 1,585 SaaS funnels do this. diurnal.in doesn't. · 1297 of 1585
Pricing tiersMISSING55% of 1,585 SaaS funnels do this. diurnal.in doesn't. · 871 of 1585
Examples of this
Lead-capture formOpportunityOnly 29% of 1,585 SaaS funnels do this. · 455 of 1585
Examples of this
Press / "as seen in"OpportunityOnly 24% of 1,585 SaaS funnels do this. · 387 of 1585
Proof above the foldOpportunityOnly 18% of 1,585 SaaS funnels do this. · 289 of 1585
Examples of this
Usage / adoption proofOpportunityOnly 16% of 1,585 SaaS funnels do this. · 261 of 1585
Scarcity / urgency copyOpportunityOnly 5% of 1,585 SaaS funnels do this. · 87 of 1585
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 26%.
of 1,589 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“A notepad that plans itself.”
- Keep
- Done
- Next week
- Try the demo
- Try it in your browser
- Download
How it’s built
21 UX checks · 12 pass · 4 need work · 3 notes · 2 not measured
Mobile viewport
Responsive viewport meta is present.
Line height
Body line-height is 1.55×.
Language declared
html[lang] is set for screen readers.
Image alt text
All 15 content images carry alt text.
Named controls
Every sampled button and link has an accessible name.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Show the other 15 checks
Heading structure
The landing page has exactly one <h1>.
Heading levels
No heading skips a level (no <h2> followed directly by an <h4>).
Page title
The landing page has a <title> (46 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Landmark regions
The page has header, main and footer landmark regions.
Line length
8 paragraphs run past ~95 characters per line.
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Keyboard reachability
20 elements look clickable but cannot be reached by keyboard.
Text contrast (WCAG AA)
71% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Render-blocking resources
20 stylesheets/scripts in <head> block first paint.
Oversized images
11 images are shipped at more than 2x the width shown.
Page weight
At least 1.6 MB across 154 measurable resources, but 50 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of diurnal.in where each tactic we found shows up, cut from the capture.
FAQ / objection handling1 crop
FAQ · Homepage / Lander
How it looks
Crimson Pro for headlines and text. 10 colours measured.
Worth borrowing
Us-vs-them comparison: Only 28% of 1,585 SaaS funnels do this. diurnal.in does.
How it sells
Free names. Plus proves.
4 of 11 selling tactics found: Us-vs-them comparison, Demo / docs entry, Trusted-by logo wall, FAQ / objection handling. 7 not found.
Free · you see
- Which tactics it uses
Which 7 it lacks
- Free trial / freemium82% of 1,585 SaaS funnels do this. diurnal.in doesn't. Gap
- Pricing tiers55% of 1,585 SaaS funnels do this. diurnal.in doesn't. Gap
- Lead-capture formOnly 29% of 1,585 SaaS funnels do this. Opportunity
- Press / "as seen in"Only 24% of 1,585 SaaS funnels do this. Opportunity
- Proof above the foldOnly 18% of 1,585 SaaS funnels do this. Opportunity
- Usage / adoption proofOnly 16% of 1,585 SaaS funnels do this. Opportunity
- Scarcity / urgency copyOnly 5% of 1,585 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour and size
Us-vs-them comparison · the evidence
Demo / docs entry · the evidence
Trusted-by logo wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 4 tactics.
The exact evidence for each one we found. Open a row to read it.
Us-vs-them comparison · the evidence
Demo / docs entry · the evidence
Trusted-by logo wall · the evidence
FAQ / objection handling · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
Free trial / freemium · who has it
Pricing tiers · who has it
Lead-capture form · who has it
Press / "as seen in" · who has it
Proof above the fold · who has it
Usage / adoption proof · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 6 on the first page
Plus
Colours and type, in full.
Every colour and size we measured.
Colours · 10 measured, with their share
Type · Crimson Pro, 12 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · diurnal.in · Compare
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