Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
1 proof point
saas · Sep 7, 2026
findtourguide.com
Scores higher than 9% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 4%.
23/100 Sparse
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 25.
Walk 260 links on the entry page, 255 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
13 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
FindTourGuide - Find Local Tour Guides and Compare Quotes
- Meta description
Find trusted local tour operators worldwide. Submit one inquiry to receive multiple custom tour itineraries and travel quotes, compare prices and services, chat directly with local experts, and book with confidence—without middlemen or hidden markups.
- Headline
Find the Right Tour Guide. Plan Better Trips.
- Section headings
How FindTourGuide Works?
Popular Destinations
How AI Transforms Your
Travel Planning
Top Tour Operators
Why Choose FindTourGuide?
- Buttons and links
View all destinations
View all operators
OK
Sign Up as Tour Operator
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Puts proof in the first viewport
4.9/5 Rating
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Verdoro Safaris, Kilimanjaro Select, Tusafiri Africa Safaris, Essence Ethiopia Tour
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,370 of the 2,073 funnels we checked
Free trial / freemium
1,132 of the 1,452 SaaS funnels we checked
Pricing tiers
730 of the 1,452 SaaS funnels we checked
Press / "as seen in"
543 of the 2,065 funnels we checked
Demo / docs entry
496 of the 1,461 funnels we checked
Lead-capture form
365 of the 1,461 funnels we checked
Us-vs-them comparison
345 of the 2,073 funnels we checked
Usage / adoption proof
247 of the 1,633 funnels we checked
Scarcity / urgency copy
105 of the 2,065 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 8 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion8 of 15 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:69% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Kenya” at 1:1 (36px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:4 of 10 form fields have no label (+6 rely on placeholder only).
FixGive every input a <label> or aria-label; placeholders are not labels.
Named controls
a11y:1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:20 images are shipped at more than 2x the width shown.
“wix.9bbcf4e.png” is 1073px wide, displayed at 23px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:6 of 100 interactive targets are under 44×44px on mobile.
smallest: “Get Multiple Quotes” at 159×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Image alt text
1 of 46 content images (2%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
16 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 3.6 MB across 86 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear2
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#6b59d3
accent#6b59d3
bg#ffffff
surface#fafbfd
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox50px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
50pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Poppins · Roboto
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
