saas · Sep 7, 2026

findtourguide.com

We found more conversion tactics here than on 3% of the 1,450 multi-step SaaS funnels we have measured.

2 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

2 pages captured
16 UX checks
8 flagged

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Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-07, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page260 links
Walkable, same site255 links
Matched a funnel step1 link
Pages captured, entry page included2 pages

What we found

2 of 11 applicable

findtourguide.com shows 2 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 9.

Proven on the page · 2

Puts proof in the first viewport 4.9/5 Rating

Shows customer logos or a trusted-by claim logos: Verdoro Safaris, Kilimanjaro Select, Tusafiri Africa Safaris, Essence Ethiopia Tour

Not seen on any step reached · 9

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Free trial / freemium 1,411 of the 1,790 SaaS funnels we checked

Pricing tiers 916 of the 1,790 SaaS funnels we checked

Press / "as seen in" 654 of the 2,583 funnels we checked

Demo / docs entry 604 of the 1,800 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Lead-capture form 472 of the 1,800 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Each of them runs 1 named tactic.

Homepage / Lander

1 tactic

1 proof point

Logo wall

Register

1 tactic

Trust badges

Also captured on mobile, 2 steps.

In their own words

13 quoted

Their headline: “Find the Right Tour Guide. Plan Better Trips.”

Their description: “Find trusted local tour operators worldwide. Submit one inquiry to receive multiple custom tour itineraries and travel quotes, compare prices and services, chat directly with local experts, and book with confidence—with…”

All 13 quoted strings: title, description, headings and buttons

Page title: FindTourGuide - Find Local Tour Guides and Compare Quotes
Meta description: Find trusted local tour operators worldwide. Submit one inquiry to receive multiple custom tour itineraries and travel quotes, compare prices and services, chat directly with local experts, and book with confidence—without middlemen or hidden markups.
Headline: Find the Right Tour Guide. Plan Better Trips.
Section headings: How FindTourGuide Works?Popular DestinationsHow AI Transforms YourTravel PlanningTop Tour OperatorsWhy Choose FindTourGuide?
Buttons and links: View all destinationsView all operatorsOKSign Up as Tour Operator

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Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

Hero section of findtourguide.com — **Hero**2% down the page

Footer section of findtourguide.com — **Footer**86% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Rating element — **Rating**“4.9/5 Rating”

How well it’s built

16 run · 8 flagged

8 of 15 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

8 Need work
5 Worth knowing
2 Clear
1 Not measurable

Text contrast (WCAG AA)
69% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Kenya” at 1:1 (36px, #ffffff on #ffffff). needs 3:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 12px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Form labels
4 of 10 form fields have no label (+6 rely on placeholder only).

Give every input a <label> or aria-label; placeholders are not labels.
What this measures
Named controls
1 button/link has no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Render-blocking resources
9 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
20 images are shipped at more than 2x the width shown.
“wix.9bbcf4e.png” is 1073px wide, displayed at 23px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Landmark regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
6 of 100 interactive targets are under 44×44px on mobile.
smallest: “Get Multiple Quotes” at 159×14px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

5 worth knowing, 2 clear, 1 not measurable

Worth knowing5

Line length
3 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Image alt text
1 of 46 content images (2%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.
What this measures
Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

Add a first-in-DOM <a href="#main"> that is visible on focus.
What this measures
Keyboard reachability
16 elements look clickable but cannot be reached by keyboard.
“Home”, “Tours”, “Tour Operators”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear2

Mobile viewport · Language declared

Not measurable1

Page weight
At least 3.6 MB across 86 measurable resources, but 49 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

Their primary colour is #6b59d3, on a #ffffff background with text in #ffffff.

primary#6b59d3
accent#6b59d3
bg#ffffff
surface#fafbfd
text#ffffff

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

36pxAa

48pxAa

50pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa900

FAMILIES

Poppins · Roboto

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran this layer on the pages we captured and found nothing to show: Playbook match (1 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.