goodesign.io
Beats 26%.
of 1,579 multi-step SaaS funnels we’ve measured.
What it skips
Nothing most peers do is missing.
7 tactics goodesign.io could still add. Most peers skip them too, so each one would stand out.
Demo / docs entryOpportunity36% of 1,575 SaaS funnels do this. · 574 of 1575
Lead-capture formOpportunityOnly 29% of 1,575 SaaS funnels do this. · 453 of 1575
Examples of this
Us-vs-them comparisonOpportunityOnly 28% of 1,575 SaaS funnels do this. · 437 of 1575
Press / "as seen in"OpportunityOnly 25% of 1,575 SaaS funnels do this. · 398 of 1575
Proof above the foldOpportunityOnly 18% of 1,575 SaaS funnels do this. · 286 of 1575
Examples of this
Usage / adoption proofOpportunityOnly 17% of 1,575 SaaS funnels do this. · 260 of 1575
Scarcity / urgency copyOpportunityOnly 6% of 1,575 SaaS funnels do this. · 87 of 1575
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 26%.
of 1,579 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“Redesign any room from one photo.”
- SOLUTIONS ▾
- RESOURCES ▾
- ⌕
- 🇺🇸 ▾
- COOKIE SETTINGS
- Start free
- Start free — 5 credits
How it’s built
23 UX checks · 16 pass · 3 need work · 2 notes · 2 not measured
Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Line height
Body line-height is 1.5×.
Language declared
html[lang] is set for screen readers.
Image alt text
All 23 content images carry alt text.
Form labels
All 1 form field carries a label.
Show the other 17 checks
Named controls
Every sampled button and link has an accessible name.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Heading structure
The landing page has exactly one <h1>.
Heading levels
No heading skips a level (no <h2> followed directly by an <h4>).
Page title
The landing page has a <title> (48 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Label in name
No sampled control has an aria-label that omits its visible text.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Render-blocking resources
3 stylesheets/scripts in <head> block first paint.
Landmark regions
The page has header, main and footer landmark regions.
Line length
7 paragraphs run past ~95 characters per line.
Keyboard reachability
3 elements look clickable but cannot be reached by keyboard.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Oversized images
27 images are shipped at more than 2x the width shown.
Tap-target size (mobile)
82 of 197 interactive targets are under 44×44px on mobile.
Page weight
At least 0.9 MB across 211 measurable resources, but 77 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of goodesign.io where each tactic we found shows up, cut from the capture.
FAQ / objection handling2 crops
FAQ · Homepage / Lander 
FAQ · Product Scenes
How it looks
Arial Black for headlines, Consolas for text. 6 colours measured.
How it sells
Free names. Plus proves.
4 of 11 selling tactics found: Pricing tiers, Trusted-by logo wall, FAQ / objection handling, Free trial / freemium. 7 not found.
Free · you see
- Which tactics it uses
Which 7 it lacks
- Demo / docs entry36% of 1,575 SaaS funnels do this. Opportunity
- Lead-capture formOnly 29% of 1,575 SaaS funnels do this. Opportunity
- Us-vs-them comparisonOnly 28% of 1,575 SaaS funnels do this. Opportunity
- Press / "as seen in"Only 25% of 1,575 SaaS funnels do this. Opportunity
- Proof above the foldOnly 18% of 1,575 SaaS funnels do this. Opportunity
- Usage / adoption proofOnly 17% of 1,575 SaaS funnels do this. Opportunity
- Scarcity / urgency copyOnly 6% of 1,575 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour and size
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
FAQ / objection handling · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 4 tactics.
The exact evidence for each one we found. Open a row to read it.
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
FAQ / objection handling · the evidence
Free trial / freemium · the evidence
Their main button, as captured
Plus
Who has what it lacks.
For each gap, the peers that have it.
Demo / docs entry · who has it
Lead-capture form · who has it
Us-vs-them comparison · who has it
Press / "as seen in" · who has it
Proof above the fold · who has it
Usage / adoption proof · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 7 on the first page
Prices seen · 5
Plus
Colours and type, in full.
Every colour and size we measured.
Colours · 6 measured, with their share
Type · Arial Black, 11 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · goodesign.io · Compare
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On this page
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