01
Homepage / Lander
4 tactics
saas · Sep 21, 2026
in.bio
We found more conversion tactics here than on 23% of the 1,350 multi-step SaaS funnels we have measured.
4 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,781 multi-step funnels, more conversion tactics than 34% of them.
Walk 16 links on the entry page, 7 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
4 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: Feature · Free · Beginner · Pro Popular · Business
- Answers buyer objections
What is a link in bio? What is InBio? How much does InBio cost? What can I add to my page?
- Offers a free trial or free tier
free trial
+ 1 more with evidence
-
Not seen
7 of 11 applicable tactics we checked for and did not see
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
- Press / "as seen in"
- Media logos or an "as seen in / featured in" claim borrowing publication credib…
- Demo / docs entry
- A "book a demo" or documentation / API entry point.
+ 4 more
-
Flagged
6 of 14 build checks flagged, each with a fix
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Page weight
- At least 7.9 MB across 238 measurable resources. 414 cross-origin resources did not expos…
- Render-blocking resources
- 9 stylesheets/scripts in <head> block first paint.
+ 3 more
-
Walked
3 pages walked, Homepage / Lander to Register
- Step 1
- Homepage / Lander
- Step 2
- Pricing
- Step 3
- Register
-
In their words
The headline:
One link in bio. Everything you do. One link in bio. Everything you do.
- Promise
Build your link in bio page: links, contact forms, bookings and digital products at in.bio/yourname. From $4…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
26 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Link in Bio: One link for everything you do | InBio
- Meta description
Build your link in bio page: links, contact forms, bookings and digital products at in.bio/yourname. From $4 a month with a 14-day trial, or start on Free.
- Headline
One link in bio. Everything you do. One link in bio. Everything you do.
- Section headings
Build a link in bio page that does more
Start with a style that feels like you
Everything you need to know
Share your links
Tell your story
Sell directly
What is a link in bio?
What is InBio?
+3 more, not shown- Buttons and links
Log in
Get started free
Claim for free
Create your page
What is a link in bio?
What is InBio?
How much does InBio cost?
What can I add to my page?
Can I collect contacts and leads?
Can I sell products and accept bookings?
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: Feature · Free · Beginner · Pro Popular · Business
Answers buyer objections
What is a link in bio? What is InBio? How much does InBio cost? What can I add to my page?
proof1 of 4
Shows customer logos or a trusted-by claim
logos: The Brutalism 1 template, The Material 6 template, The Brutalism 3 template, The Br
offer1 of 2
Offers a free trial or free tier
free trial
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
873 of the 1,673 SaaS funnels we checked
Press / "as seen in"
642 of the 2,417 funnels we checked
Demo / docs entry
575 of the 1,683 funnels we checked
Lead-capture form
437 of the 1,683 funnels we checked
Proof above the fold
381 of the 2,420 funnels we checked
Usage / adoption proof
289 of the 2,043 funnels we checked
Scarcity / urgency copy
125 of the 2,417 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 7.9 MB across 238 measurable resources. 414 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:9 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:51 images are shipped at more than 2x the width shown.
“3.webp” is 640px wide, displayed at 215px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:44 of 73 interactive targets are under 44×44px on mobile.
smallest: “terms” at 39×19px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
18 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Text contrast (WCAG AA)
All 1 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Clear5
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox76px
Jumps over the lazy dog50px
A subheading in their voice25px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
15pxAa
17pxAa
22pxAa
25pxAa
50pxAa
76pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Bricolage Grotesque · Switzer
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
