ecommerce · Sep 29, 2026
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.28.1
Measured by Roentgen 1.28.1 on 2026-09-29. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Walk 117 links on the entry page, 81 walkable. 5 matched a funnel step; we captured 3 pages in all, this one included.
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+ 9 more
+ 2 more
Slow Food For Fast Lives
Kettle & Fire's bone broth is made with all organic ingredients and bones from 100% grass-fed cows. Try our 5…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionKettle & Fire - Premium & 100% Grass-Fed Bone Broth
Kettle & Fire's bone broth is made with all organic ingredients and bones from 100% grass-fed cows. Try our 5-star bone broth and start improving your health.
Slow Food For Fast Lives
Best Selling Broth
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sips and simmers, shipped.
800,000+ Happy Customers
It’s our Mission to Improve the way we eat
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Mouth-Watering Recipes
Kettle & Fire in the Wild+1 more, not shown
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2
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4
5
6+2 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionreview widget
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 15 measured checks need work1 could not be measured — not counted either way
92% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Powered by” at 1.09:1 (13px, #ffffff on #fff5db). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
27 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
30 images are shipped at more than 2x the width shown.
“e7a46e1f-2f9e-491a-8ff9-d5c65d343518.png” is 2709px wide, displayed at 319px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
134 of 217 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 10×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:71 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:At least 4.8 MB across 252 measurable resources, but 503 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Mobile viewport · Language declared · Image alt text · Inline validation
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
