The funnel, frame by frame
see their whole funnel without clicking through it. scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
$22 +7 more · subscription
no named tactics detected on this step
Offer
how clearly they present the deal and its valuemeasured
0/7nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: ranked "best of" list.
Action
the path to convert. CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and outbound offer CTAs.
Trust
proof, social proof, and credibilitymeasured
5/16partialpoints earned
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
0/6nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling.
Value
why it’s worth it. comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality. contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 7 checks
Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
99% of measurable text passes WCAG AA.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length. is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~18px). below the ~16px readable floor.
Keep body copy ≥15-16px; reserve sub-13px for fine print only.
NOTELine length
6 paragraphs run past ~95 characters per line.
Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 1 content images carry alt text.
NOTEForm labels
1 form field relies on placeholder text as the only label.
Back placeholders with a real <label>. placeholder text vanishes on input.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.
Live scan · 15-25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report. copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from
launches.otosreview.com · 1/8 tactics · 0 proof templates · evidence-backed
# Agent Brief. build in the style of launches.otosreview.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-17). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#121a30` | 92.7% | support |
| `#0b1020` | 5.3% | support |
| `#ef4444` | 1.3% | accent/brand |
| `#22c55e` | 0.4% | accent/brand |
| `#4f8bff` | 0.3% | accent/brand |
Curated roles: `primary=#ef4444` · `accent=#ef4444` · `bg=#121a30` · `surface=#121a30` · `text=#9aa7c4`
## Type
- Display: `system-ui`
- Body: `system-ui`
- Size scale (px): 12, 13, 14, 16, 18, 20, 24, 44
- Radius (px): 8, 12, 999
## Patterns detected (fact-based). 1/8
- **Affiliate disclosure**. An FTC-style disclosure ("we may earn a commission", "as an Amazon Associate"). a transparency/trust signal. _(home: disclosure present)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.