their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 21, 2026

cloudwards.net

saas · desktop · Roentgen 1.5

Biggest quick win

Smallest body text is 12px (base ~20px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

7 of 9 conversion signals detected

85 /100 coverage

Strong ★★★★☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.

Score breakdown

Offer clarity 8/8
Action path 12/20
Trust & proof 11/11
Friction reduction 10/10
Value reinforcement 10/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▼ thinnest

5 tactics

2 proof points

ReviewsComparisonPressFree trialLogo wall

Review

▲ strongest

10 tactics

$2.65 +8 more · save 40% · subscription · 2 proof points

ReviewsComparisonCountdownFAQTrust badgesPressFree trialLogo wallUsage proofPricing tiers

Top 10 Secure Dropbox Alternatives

9 tactics

$6 +24 more · save 40% · subscription · 2 proof points

ReviewsComparisonFAQTrust badgesPressFree trialLogo wallUsage proofPricing tiers

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiers$2.65/mo, free, $4.80/mo, $20/mofree, $2.65/mo, $4.17/mo, $4.92/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

12/20highpoints earned

Free trial / freemiumFree Trialfree plan
Lead-capture forms, wpforms[fields][5], wpforms[fields][4], select

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof above the fold
demo / docs entry

Trust

proof, social proof, and credibilitymeasured

11/11highpoints earned

Trusted-by logo walllogo wall (6 distinct marks)logo wall (4 distinct marks)
Usage / adoption proof100 users

Friction

objections answered, barriers removedmeasured

10/10highpoints earned

FAQ / objection handling
Free trial / freemiumFree Trialfree plan

Value

why it’s worth it. comparison and reinforcementmeasured

10/10highpoints earned

Us-vs-them comparisoncomparison table: Service: · Free Storage · Best Annual Price · Server Locations · E2E Sec
Usage / adoption proof100 users

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 8 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 12px (base ~20px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

4 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

GOODImage alt text

All 126 content images carry alt text.

NEEDS WORKNamed controls

393 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

1 link uses generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#206ec8

accent#206ec8

bg#edf4fc

surface#ffffff

text#212529

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog28px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

cloudwards.net · 7/9 tactics · 4 proof templates · evidence-backed

# Agent Brief. build in the style of cloudwards.net

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Review → Top 10 Secure Dropbox Alternatives

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#edf4fc` | 50.5% | background |
| `#ffffff` | 31.7% | background |
| `#206ec8` | 6.4% | accent/brand |
| `#19559a` | 6.3% | accent/brand |
| `#f6f9fe` | 3.6% | background |
| `#000000` | 0.7% | support |
| `#007e4b` | 0.4% | accent/brand |
| `#3986df` | 0.3% | accent/brand |

Curated roles: `primary=#206ec8` · `accent=#206ec8` · `bg=#edf4fc` · `surface=#ffffff` · `text=#212529`

## Type
- Display: `-apple-system`
- Body: `-apple-system`
- Size scale (px): 12, 14, 15, 16, 17, 18, 20, 24, 28, 60
- Radius (px): 5, 10, 40, 50, 60, 100

## Patterns detected (fact-based). 7/9
- **Us-vs-them comparison**. A comparison table framing the brand against alternatives. _(home: comparison table: Features · Editor’s Choice; p2: Features Visit Sync.com Sync Sync Folder Block-Level Sync Se; p3: comparison table: Service: · Free Storage · Best Annual Price · Server Locations · E2E Sec)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(p2: Key Takeaways: What Is Sync.com & Is It Good to Use? Sync.com is a secure cloud storage se; p3: What Is a Better Option Than Dropbox? Who Is Dropbox’s Biggest Competitor? What Is the App)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(home: Free Trial; p2: free plan; p3: free plan)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: logo wall (6 distinct marks); p2: logos: sync.com versioning, sync.com vault, sync.com cloudfiles; p3: logo wall (4 distinct marks))_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p2: 100 users; p3: 100 users)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p2: $2.65/mo, free, $4.80/mo, $20/mo; p3: free, $2.65/mo, $4.17/mo, $4.92/mo)_
- **Lead-capture form**. An on-page form collecting contact details (email / name / phone) outside a checkout. _(p2: s, wpforms[fields][5], wpforms[fields][4], select)_

## Proof language (harvested strings → templates)
- `{N} Reviews`. e.g. "108 Reviews"
- `As seen on Meet the experts who make Cloudwards possible, with experi`. e.g. "As seen on Meet the experts who make Cloudwards possible, with experi"
- `money-back guarantee`. e.g. "money-back guarantee"
- `save {N}%`. e.g. "save 40%"

## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 4 across 3 step(s)
- Discount/anchor pricing: yes · Countdown: yes · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.