Body text size
type:Smallest body text is 12px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▼ thinnest
5 tactics
2 proof points
saas · Aug 15, 2026
cloudwards.net
85/100 Strong
Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 85.
Walk 250 links on the entry page, 230 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
Progress
7 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
7 → 8 across 7 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 7 tactics 2026-07-21
- 8 tactics 2026-07-30
- 8 tactics 2026-08-01
- 8 tactics 2026-08-02
- 8 tactics 2026-08-03
- 8 tactics 2026-08-05
- 8 tactics 2026-08-15
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
31 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Cloudwards.net | Software & Online Security Tools Reviewed
- Meta description
Cloudwards is the leading source of cloud and privacy software reviews, including popular categories such as cloud storage, VPN and password managers.
- Headline
Complexity Undone: Software & Privacy Tools Demystified
- Section headings
Meet the experts who make Cloudwards possible, with experience you can trust…
Start your digital-safety and productivity journey with our guides and resources.
Top User-Rated Providers
Experience the Cloudwards difference…
Speed Tested & Data Driven: Discover the Fastest VPN With 5,352 Verified Tests
The Best Software Compared Side by Side
From Our Remote Desk to Yours: Navigating the Same Hurdles in Our Shared Digital Landscape
Industry Reports, Facts and Statistics
+8 more, not shown- Buttons and links
Search
VPN (Virtual Private Network)
Cloud Storage
Cloud Backup
Password Manager
Project Management
Meet the team
Review
Editor’s Choice
Learn more
+2 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
3 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
8 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
$2.65/mo, free, $4.80/mo, $20/mo
Action path2 of 4
Offers a free trial or free tier
Free Trial
Lead-capture form
s, wpforms[fields][5], wpforms[fields][4], select
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
logo wall (6 distinct marks)
Puts a number on adoption
100 users
Friction reduction2 of 2
Answers buyer objections
Key Takeaways: What Is Sync.com & Is It Good to Use? Sync.com is a secure cloud storage se
Offers a free trial or free tier
also shown under Action path
Value reinforcement2 of 2
Compares itself against alternatives
comparison table: Features · Editor’s Choice
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
3 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see3 of 11 applicable
Demo / docs entry
477 of the 1,393 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 16 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:393 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:21 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:64 images are shipped at more than 2x the width shown.
“Rosie-Headshot.webp” is 2999px wide, displayed at 120px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Input types
forms:1 field uses type="text" for email or phone. mobile keyboards will not adapt.
“email”
FixUse type="email" / type="tel" so phones show the right keyboard.
Tap-target size (mobile)
mobile:506 of 731 interactive targets are under 44×44px on mobile.
smallest: “Cloud Storage” at 79×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
4 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Keyboard reachability
2 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 39 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 3.7 MB across 160 measurable resources, but 131 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#206ec8
accent#206ec8
bg#edf4fc
surface#ffffff
text#212529
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog28px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
28pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
