This report was measured 47 days ago — past our freshness window.

saas · Aug 24, 2026

meetmabel.ai

We found more conversion tactics here than on 6% of the 324 entry-page SaaS captures we have measured.

1 conversion tactic detected

1 page walked · measured by Roentgen 1.26.0

Walk 11 links seen, 6 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.26.0 on 2026-08-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 21% of them.

The short version, in 4 parts

  1. Proven on the page

    1 conversion tactic detected, each backed by text on the page

    Offers a free trial or free tier
    Start free

    See all 1

  2. Not seen

    10 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.

    + 7 more

    See what we looked for

  3. Flagged

    2 of 10 build checks flagged, each with a fix

    Body text size
    Smallest body text is 11px (base ~11px). below the ~16px readable floor.
    Tap-target size (mobile)
    9 of 12 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: You're probably losing $3,000+ a month without knowing it. Find out exactly whe…

    Promise
    Free 2-minute AI audit for small business owners. Get personalized AI tool recommendations tailored to your i…
    Prices shown
    $3,000 · $0 · $11,400

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$3,000 +3 more  ·  1 proof point

Free trialNo card

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Mabel — Free AI Tool Audit for Home Service Businesses
Meta description
Free 2-minute AI audit for small business owners. Get personalized AI tool recommendations tailored to your industry. No tech skills required.
Headline
You're probably losing $3,000+ a month without knowing it. Find out exactly where — free audit in 2 minutes.
Section headings
Built for home service businessesThree steps to your personalized AI toolkitReal results from real businessesHome ServicesTell us about your businessWe analyze your needsGet your personalized report
Buttons and links
Start free audit →Start my free 2-min audit →
Prices on the page
$3,000$0$11,400$4,800

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of meetmabel.ai
Nav0% down the page
Hero section of meetmabel.ai
Hero4% down the page
Pricing section of meetmabel.ai
Pricing64% down the page
Footer section of meetmabel.ai
Footer94% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card”

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

offer1 of 2

Offers a free trial or free tier Start free

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,615 of the 2,420 funnels we checked
Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 10 measured checks need work

Body text size

type:body-text-size

Smallest body text is 11px (base ~11px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

9 of 12 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#faf7f2
accent#faf7f2
bg#faf7f2
surface#ffffff
text#5c6650
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox34px
Jumps over the lazy dog26px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
26pxAa
34pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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