Smallest body text is 10px (base ~19px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$0 +2 more
saas · Aug 9, 2026
softshill.com
40/100 Thin
Scores above 80% of 525 entry-page captures we have measured. Among the 289 saas funnels in that group, above 68%.
Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
What we recorded
The funnel, frame by frame
1 step walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinion
In their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Reddit marketing agent | daily threads found, replies drafted | softshill
- Meta description
softshill scans Reddit every day, finds the threads where your brand belongs, and drafts human-sounding replies. You post them yourself. Free for 3 days with 10 drafted replies, no card.
- Headline
Sell your brand without sounding like it.
- Section headings
It works the night shift.
How it works
One good reply works for months.
We never touch your Reddit password.
Try it free first.
Quick answers
Tell it your brand
It works while you sleep
+1 more, not shown- Buttons and links
Start free trial
- Prices on the page
$0
$49
$490
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $49/mo
Action path1 of 4
Offers a free trial or free tier
Start free
Friction reduction2 of 2
Answers buyer objections
Quick answers Is this against Reddit's rules? Will the replies sound like AI? What shows u
Offers a free trial or free tier
Start free
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1050 of 1369 measured funnels run this
Demo / docs entry
440 of 1256 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Accessibility hygieneclear
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 2 content images carry alt text.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Weight & deliveryclear
Page weight passesweight:page-weight
At least 0.3 MB across 37 measurable resources. 4 cross-origin resources did not expose a size, so the real total is higher.
fix Compress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources noteweight:render-blocking-resources
4 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images noteweight:oversized-images
2 images are shipped at more than 2x the width shown.
“submitaitools.png” is 600px wide, displayed at 96px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <main> or <header> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Keyboard reachability notestructure:keyboard-reachability
4 elements look clickable but cannot be reached by keyboard.
“Is this against Reddit's rules?”, “Will the replies sound like AI?”, “What shows up on my card statement”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d9f24f
accent#d9f24f
bg#f2efe9
surface#fbfaf6
text#191914
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog44px
A subheading in their voice23px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
23pxAa
44pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Archivo
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Elements and Playbook match, and found none on this funnel.
X-ray a funnel
