saas · Sep 15, 2026

softshill.com

We found more conversion tactics here than on 66% of the 324 entry-page SaaS captures we have measured.

4 conversion tactics detected

1 page walked · measured by Roentgen 1.27.0

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 640 entry-page captures, more conversion tactics than 79% of them.

The short version, in 4 parts

  1. Proven on the page

    4 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    Quick answers Is this against Reddit's rules? Will the replies sound like AI? What shows u
    Offers a free trial or free tier
    Start free
    Makes the pricing ladder explicit
    free, $49/mo

    + 1 more with evidence

    See all 4

  2. Not seen

    7 of 11 applicable tactics we checked for and did not see

    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 4 more

    See what we looked for

  3. Flagged

    3 of 12 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 10px, below the 13px floor this check uses.
    Landmark regions
    No <main> or <header> landmark. screen-reader users cannot jump between regions.
    Tap-target size (mobile)
    12 of 15 interactive targets are under 44×44px on mobile.

    See the fixes

  4. In their words

    The headline: Sell your brand without sounding like it.

    Promise
    softshill scans Reddit every day, finds the threads where your brand belongs, and drafts human-sounding repli…
    Prices shown
    $0 · $49 · $490

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.
  1. 4 tactics 2026-08-09
  2. 4 tactics 2026-09-15

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$0 +2 more

FAQPressFree trialPricing tiers

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Reddit marketing agent | daily threads found, replies drafted | softshill
Meta description
softshill scans Reddit every day, finds the threads where your brand belongs, and drafts human-sounding replies. You post them yourself. Free for 3 days with 10 drafted replies, no card.
Headline
Sell your brand without sounding like it.
Section headings
It works the night shift.How it worksOne good reply works for months.We never touch your Reddit password.Try it free first.Quick answersTell it your brandIt works while you sleep+1 more, not shown
Buttons and links
Start free trial
Prices on the page
$0$49$490

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of softshill.com
Nav0% down the page
Hero section of softshill.com
Hero0% down the page
Pricing section of softshill.com
Pricing64% down the page
Footer section of softshill.com
Footer94% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections Quick answers Is this against Reddit's rules? Will the replies sound like AI? What shows u

proof1 of 4

Shows press logos or an as-seen-in claim featured on

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $49/mo

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,484 of the 2,043 funnels we checked
Demo / docs entry 575 of the 1,683 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked
Usage / adoption proof 289 of the 2,043 funnels we checked
Scarcity / urgency copy 125 of the 2,417 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

12 of 15 interactive targets are under 44×44px on mobile.

smallest: “Terms” at 40×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#d9f24f
accent#d9f24f
bg#f2efe9
surface#fbfaf6
text#191914
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog44px
A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
19pxAa
23pxAa
44pxAa
52pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Archivo
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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