saas · Aug 9, 2026

pesterly.com

40/100 Thin

Scores above 36% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 24%.

3/11 tactics
3 steps
10 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.20.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 13 links seen, 9 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

$9 +5 more

Free trialPricing tiers

Compare

1 tactic

Free trial

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Pesterly: somebody has to nag. It doesn't have to be you.
Meta description: Pesterly asks your clients for the documents you need and follows up on day 3, 7 and 10 until every item is in, sending from your own Gmail, in the thread they already reply to.
Headline: Somebody has to nag. It doesn’t have to be you.
Section headings: Clients ignore software. They answer people.Three things, and then you stop thinking about it.Or just watch it work.Four messages, each one shorter than the last.One link. No password. Works on the phone they’re already holding.Can Pesterly read my email or my files?Monthly, yearly, or once. Never by request.The questions you were about to ask.+8 more, not shown
Buttons and links: MonthlyYearly2 months freeStart free
Prices on the page: $9$90$19$190$39$390

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of pesterly.com — **Nav**0% down the page

Hero section of pesterly.com — **Hero**1% down the page

Pricing section of pesterly.com — **Pricing**68% down the page

Footer section of pesterly.com — **Footer**97% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $9/mo, $19/mo, $39/mo, free

Action path2 of 4

Offers a free trial or free tier Start free

Lead-capture form organization, email, password

Friction reduction1 of 2

Offers a free trial or free tier Start free

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

FAQ / objection handling 1175 of 1777 measured funnels run this

Trusted-by logo wall 1050 of 1369 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Demo / docs entry 440 of 1256 measured funnels run this

Us-vs-them comparison 304 of 1777 measured funnels run this

Proof above the fold 292 of 1777 measured funnels run this

Usage / adoption proof 224 of 1369 measured funnels run this

Scarcity / urgency copy 94 of 1769 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

79% of measurable text passes WCAG AA. 4+ runs fail.

worst: “What every other tool sends” at 2.86:1 (12px, #7d8a82 on #e2e7da). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

3 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & deliveryclear

Page weight not measurableweight:page-weight

At least 0.4 MB across 25 measurable resources, but 25 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources passesweight:render-blocking-resources

3 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.