saas · Sep 16, 2026

openpanel.dev

We found more conversion tactics here than on 86% of the 1,350 multi-step SaaS funnels we have measured.

7 conversion tactics detected

2 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-16. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 88% of them.

Walk 106 links on the entry page, 78 walkable. 3 matched a funnel step; we captured 2 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    7 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    FAQ
    Offers a free trial or free tier
    Start free
    Shows customer logos or a trusted-by claim
    used by

    + 4 more with evidence

    See all 7

  2. Not seen

    4 of 11 applicable tactics we checked for and did not see

    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.
    Lead-capture form
    An on-page form collecting contact details (email / name / phone) outside a che…

    + 1 more

    See what we looked for

  3. Flagged

    4 of 13 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 8px, below the 13px floor this check uses.
    Named controls
    3 buttons/links have no accessible name (icon-only, no aria-label).
    Oversized images
    21 images are shipped at more than 2x the width shown.

    + 1 more

    See the fixes

  4. Walked

    2 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: The open-source alternative to Mixpanel

    Promise
    OpenPanel is an open-source web and product analytics platform, an open-source alternative to Mixpanel with o…
    Prices shown
    $8,420 · $3,840 · $1,920

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 8 → 7 across 3 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 8 tactics 2026-08-09
  2. 8 tactics 2026-08-15
  3. 7 tactics 2026-09-16

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
7 tactics

$8,420 +6 more  ·  1 proof point

FAQTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs
Pricing
02

Pricing

▲ strongest
8 tactics

$2.50 +23 more  ·  subscription

FAQTrust badgesFree trialNo cardLogo wallUsage proofPricing tiersDemo / docs

In their own words

38 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
OpenPanel Analytics | An open-source alternative to Mixpanel
Meta description
OpenPanel is an open-source web and product analytics platform, an open-source alternative to Mixpanel with optional self-hosting.
Headline
The open-source alternative to Mixpanel
Section headings
Who uses OpenPanel?Ask your AI anything about your usersEverything you need to understand your usersBuilt for teams who ship and measureTurn data into actionable insightsLoved by builders everywhereSimple, transparent pricingBuilt for Control, Transparency & Trust+8 more, not shown
Buttons and links
Toggle theme5K10K100K250K500K1.0M2.5M5.0M10.0M+2 more, not shown
Prices on the page
$8,420$3,840$1,920$1,260$1,400$1,890$2.50

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“No credit card required”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections FAQ

proof2 of 4

Shows customer logos or a trusted-by claim used by
Puts a number on adoption 4 million websites

offer2 of 2

Offers a free trial or free tier Start free
Makes the pricing ladder explicit free, $2.50/mo

checkout1 of 2

Offers a demo or docs entry point Documentation

urgency1 of 1

Signals scarcity without a live clock 142 today

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 642 of the 2,417 funnels we checked
Us-vs-them comparison 441 of the 2,420 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 13 measured checks need work

Body text size

type:body-text-size

Smallest sampled text is 8px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

21 images are shipped at more than 2x the width shown.

“lucide-animated.png” is 500px wide, displayed at 64px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

389 of 475 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 64×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#22c55e
accent#22c55e
bg#1a1a1a
surface#1a1a1a
text#0a0a0a
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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