UXXRAY
XRAYDesign FactoryFactory

saas · Oct 15, 2026

platefolio.app

We found more conversion tactics here than on 10% of the 1,450 multi-step SaaS funnels we have measured.

3 conversion tactics detected

2 pages walked · measured by Roentgen 1.29.0

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Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 2

How this was measured

Every figure on this page was read off the live site by Roentgen 1.29.0 on 2026-10-15, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

  1. Links on the entry page17 links
  2. Walkable, same site11 links
  3. Matched a funnel step1 link
  4. Pages captured, entry page included2 pages

What we found

3 of 11 applicable

platefolio.app shows 3 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 8.

Proven on the page · 3

Answers buyer objections 07 Recipe manager FAQ Is Platefolio free? Are there ads? What's the difference between the
Shows customer logos or a trusted-by claim logo wall (6 distinct marks)
Offers a free trial or free tier free plan

Not seen on any step reached · 8

Pricing tiers 914 of the 1,789 SaaS funnels we checked
Press / "as seen in" 655 of the 2,583 funnels we checked
Demo / docs entry 605 of the 1,799 funnels we checked
Us-vs-them comparison 493 of the 2,586 funnels we checked
Lead-capture form 472 of the 1,799 funnels we checked
Proof above the fold 419 of the 2,586 funnels we checked
Usage / adoption proof 299 of the 2,196 funnels we checked
Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

2 steps walked

We walked 2 pages. Homepage / Lander runs the most named tactics (3), and Pricing runs the fewest (2).

Homepage / Lander
01

Homepage / Lander

3 tactics · most on this funnel
FAQFree trialLogo wall

Pricing
02

Pricing

2 tactics · fewest on this funnel

$12

FAQFree trial

Also captured on mobile, 2 steps.

In their own words

21 quoted

Their headline: “Take the recipe, leave the ads.”

Their description: “Ad-free recipe manager. Import from a website, photo, pasted text, or AI, then read recipes as a page, notecard, flowchart, rails chart, or step by step.”

All 21 quoted strings: title, description, headings and buttons
Page title
Ad-free recipe manager: import, organize, cook | Platefolio
Meta description
Ad-free recipe manager. Import from a website, photo, pasted text, or AI, then read recipes as a page, notecard, flowchart, rails chart, or step by step.
Headline
Take the recipe, leave the ads.
Section headings
What is Platefolio?Every recipe, served your wayIngredientsStepsDryWetSteps in full
Buttons and links
RecipesHead ChefRoadmapSign inP Get your recipes togetherBuild your P latefolio
Borrow the wordingBrief your AI

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of platefolio.app
Nav0% down the page
Hero section of platefolio.app
Hero4% down the page
FAQ section of platefolio.app
FAQ78% down the page
Footer section of platefolio.app
Footer97% down the page

How well it’s built

15 run · 3 flagged

3 of 14 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

  • 3 Need work
  • 6 Worth knowing
  • 5 Clear
  • 1 Not measurable
  • Body text size

    Smallest sampled text is 11px, below the 13px floor this check uses.

    Keep body copy ≥15-16px; reserve sub-13px for fine print only.

    What this measures
  • Named controls

    1 button/link has no accessible name (icon-only, no aria-label).

    Add aria-label to icon-only buttons and links.

    What this measures
  • Tap-target size (mobile)

    22 of 29 interactive targets are under 44×44px on mobile.

    smallest: “Help” at 29×14px

    Give tappable controls a ≥44×44px hit area. the touch minimum.

    What this measures
6 worth knowing, 5 clear, 1 not measurable

Worth knowing6

  • Line length

    9 paragraphs run past ~95 characters per line.

    Cap measure at ~60-75ch for comfortable reading.

    What this measures
  • Skip link

    No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.

    Add a first-in-DOM <a href="#main"> that is visible on focus.

    What this measures
  • Label in name

    2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

    Make the accessible name start with the visible label text.

    What this measures
  • Oversized images

    4 images are shipped at more than 2x the width shown.

    “notecard-cookies.svg” is 1450px wide, displayed at 600px

    Serve responsive sizes (srcset/sizes) matching the rendered width.

    What this measures
  • Landmark regions

    No <main> landmark. screen-reader users cannot jump between regions.

    Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

    What this measures
  • Keyboard reachability

    29 elements look clickable but cannot be reached by keyboard.

    “Traditional”, “WEB PAGE”, “Cook mode”

    Use <button>/<a>, or add role + tabindex="0" and a key handler.

    What this measures

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Not measurable1

  • Page weight

    At least 0.6 MB across 25 measurable resources, but 12 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

    What this measures
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Brand kit

5 colour roles

Their primary colour is #006786, on a #f3f2f2 background with text in #5b564f.

  • primary#006786
  • accent#006786
  • bg#f3f2f2
  • surface#eae9e9
  • text#5b564f
See the roles applied and the type scale
accent

Body copy in their text role, on a surface card.

the roles, doing their job
SIZE SCALE
8pxAa
11pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
24pxAa
44pxAa
50pxAa
80pxAa
WEIGHTS
Aa400
Aa600
Aa700
FAMILIES
Libre Caslon Display · Newsreader
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.

Go further

Compare with the corpus

Measured ranges for the parts of a page, from the funnels we have x-rayed.

Navigation barsHero sectionsFAQ sectionsFootersWhy we walk the whole funnel

Take this report with you

The same measurements, in formats a build agent can read.

JSON bundleMarkdown briefDesign tokensllms.txt