Smallest body text is 12px (base ~13px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
$99.00 +9 more
affiliate · Aug 3, 2026
purelyvitalliving.com
45/100 Thin
Scores above 42% of 1,252 multi-step funnels we have measured. Among the 73 affiliate funnels in that group, above 68%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel.
Measured by Roentgen 1.18, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 134 links seen, 126 walkable, 5 matched, and we walked 4 pages.
What we recorded
The funnel, frame by frame
4 steps walkedIn their own words
37 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
PurelyVital Living | Wellness Tips for Sleep, Gut health & Energy
- Meta description
Discover trusted wellness tips, sleep optimization guides, gut health advice, energy support, supplements, and healthy living strategies at PurelyVital Living.
- Headline
Natural Wellness, Sleep & Healthy Living Tips
- Section headings
Shop by Wellness Goal
Top Wellness Products
Timeline Mitopure Urolithin A
Nature Made Vitamin D3 2000 IU Softgels
Garden of Life Probiotics Review & Benefits
Vitruvi Stone Diffuser White & Lavender Oil
Categories
Legal
+4 more, not shown- Buttons and links
Join Free
Search
More Wellness Posts →
Visit Wellness Store
Shop Now
More Energy Tips →
More Supplements
More Wellness
More in Sleep
Buy on Amazon
+2 more, not shown- Prices on the page
$99.00
$15.99
$124.99
$124.99.
$115.99
$115.99.
$29.99
$29.99.
+2 more, not shown
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Ranks options in a best-of list
ranked list
Action path1 of 2
Sends visitors to a merchant to buy
Buy on Amazon
Trust & proof2 of 3
Shows customer logos or a trusted-by claim
logo wall (23 distinct marks)
Discloses its affiliate relationship
disclosure present
What we didn’t find
6 of 10 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 10 applicable
FAQ / objection handling
1175 of 1777 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Us-vs-them comparison
304 of 1777 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Usage / adoption proof
224 of 1369 measured funnels run this
Scarcity / urgency copy
94 of 1769 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
98% of measurable text passes WCAG AA.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
14 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 76 content images carry alt text.
Named controls needs worka11y:named-controls
3 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Heading levels notea11y:heading-levels
8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Label in name notea11y:label-in-name
10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 0.6 MB across 48 measurable resources, but 202 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
39 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
7 images are shipped at more than 2x the width shown.
“Contemplative-Man-by-the-Window.png.webp” is 1439px wide, displayed at 396px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachabilityclear
Keyboard reachability notestructure:keyboard-reachability
22 elements look clickable but cannot be reached by keyboard.
“Sale!”, “Sale!”, “Sale!”
fix Use <button>/<a>, or add role + tabindex="0" and a key handler.
Form usabilityclear
Inline validation passesforms:inline-validation
5 fields carry validation attributes (required/pattern/aria-invalid).
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessPage matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers
Ranked "best of" list
home: ranked listAffiliate disclosure
home: disclosure presentOutbound offer CTAs
home: Buy on Amazon
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#805aed
accent#805aed
bg#ffffff
surface#f5f5f5
text#26222f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog42px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
28pxAa
32pxAa
42pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Sora · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
X-ray a funnel
