their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 21, 2026

top10.com

saas · desktop · Roentgen 1.5

Biggest quick win

93% of measurable text passes WCAG AA. 4+ runs fail. Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

6 of 9 conversion signals detected

75 /100 coverage

Strong ★★★★☆ weighted for impact · 5 measured categories

UXXRAY scans for 9 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.5; detection improves, so rescan anytime.

Score breakdown

Offer clarity 8/8
Action path 18/20
Trust & proof 11/11
Friction reduction 4/10
Value reinforcement 3/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

▼ thinnest

1 tactic

1 proof point

Logo wall

Project Management

▲ strongest

7 tactics

$9.76 +9 more · subscription · 1 proof point

ReviewsTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs

Website Builders

4 tactics

$1 · 40% OFF · 2 proof points

Sticky CTATrust badgesLogo wallPricing tiers

Hosting

5 tactics

$1 +13 more · 50% off · subscription · 3 proof points

ReviewsTrust badgesLogo wallUsage proofPricing tiers

Offer

how clearly they present the deal and its valuemeasured

8/8highpoints earned

Pricing tiersfree, $27/mo, $9/user, $9.80/userfree, $1/mo

Action

the path to convert. CTA, sign-up, checkoutmeasured

18/20highpoints earned

Proof above the foldJoin 250,000+ companies worldwide Get Started28,513 reviews byNamecheap 21,428 reviews by
Free trial / freemiumFree Trial
Demo / docs entry

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

lead-capture form

Trust

proof, social proof, and credibilitymeasured

11/11highpoints earned

Trusted-by logo walltrusted by
Usage / adoption proof250,000+ companies2M+ websites

Friction

objections answered, barriers removedmeasured

4/10partialpoints earned

Free trial / freemiumFree Trial

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

FAQ / objection handling

Value

why it’s worth it. comparison and reinforcementmeasured

3/10partialpoints earned

Usage / adoption proof250,000+ companies2M+ websites

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Leaky

3 flags · 7 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

NEEDS WORKText contrast (WCAG AA)

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Last Updated:” at 1.05:1 (14px, #ffffff on #f9f9f9). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

125 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

4 of 135 content images (3%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

17 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#23004e

accent#23004e

bg#fcf7f8

surface#ffffff

text#191919

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox64px

Jumps over the lazy dog36px

A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

top10.com · 6/9 tactics · 3 proof templates · evidence-backed

# Agent Brief. build in the style of top10.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-21). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Project Management → Website Builders → Hosting

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#fcf7f8` | 48.7% | background |
| `#ffffff` | 30.6% | background |
| `#23004e` | 9.5% | support |
| `#eeeeee` | 6.4% | background |
| `#f9f9f9` | 2.3% | background |
| `#010133` | 1.6% | support |
| `#ff4a64` | 0.7% | accent/brand |
| `#ffedf0` | 0.2% | background |

Curated roles: `primary=#23004e` · `accent=#23004e` · `bg=#fcf7f8` · `surface=#ffffff` · `text=#191919`

## Type
- Display: `hurmegeometricsans_no3_6`
- Body: `hurmegeometricsans_no3_6`
- Size scale (px): 14, 16, 18, 20, 24, 28, 32, 36, 64
- Radius (px): 4, 8, 20, 40, 50, 100

## Patterns detected (fact-based). 6/9
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(p2: Join 250,000+ companies worldwide
Get Started; p3: 28,513 reviews
by; p4: Namecheap
21,428 reviews
by)_
- **Free trial / freemium**. A free trial, free tier, or "no credit card" entry offer. _(p2: Free Trial)_
- **Trusted-by logo wall**. Customer/company logos or a "trusted by / used by" claim. _(home: trusted by; p2: logos: monday.com, Wrike, Smartsheet; p3: logos: Wix, GoDaddy, IONOS)_
- **Usage / adoption proof**. A count of developers / teams / companies / stars using the product. _(p2: 250,000+ companies; p4: 2M+ websites)_
- **Pricing tiers**. Named plan tiers with per-month / per-seat pricing. _(p2: free, $27/mo, $9/user, $9.80/user; p3: free, $1/mo; p4: free, $1/mo)_
- **Demo / docs entry**. A "book a demo" or documentation / API entry point. _(p2: Documentation)_

## Proof language (harvested strings → templates)
- `{N} reviews`. e.g. "3,415 Reviews", "3,415 reviews"
- `{N}% OFF`. e.g. "40% OFF", "50% off"
- `{N}-day money-back guarantee`. e.g. "30-day money-back guarantee"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.