saas · Sep 23, 2026

top10.com

We found more conversion tactics here than on 86% of the 1,413 multi-step SaaS funnels we have measured.

7 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

7 conversion tactics detected
4 pages captured
14 UX checks
6 flagged

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-23. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 88% of them.

Walk 50 links on the entry page, 41 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

Proven on the page
7 conversion tactics detected, each backed by text on the page

Compares itself against alternatives
comparison grid: 8 rows
Puts proof in the first viewport
ADT 5,128 reviews by
Offers a free trial or free tier
Free Trial

+ 4 more with evidence

See all 7
Not seen
4 of 11 applicable tactics we checked for and did not see

FAQ / objection handling
An accordion / FAQ block answering objections.
Press / "as seen in"
Media logos or an "as seen in / featured in" claim borrowing publication credib…
Lead-capture form
An on-page form collecting contact details (email / name / phone) outside a che…

+ 1 more

See what we looked for
Flagged
7 of 15 build checks flagged, each with a fix

Text contrast (WCAG AA)
89% of measurable text passes WCAG AA. 4+ runs fail.
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.
Named controls
34 buttons/links have no accessible name (icon-only, no aria-label).

+ 4 more

See the fixes
Walked
4 pages walked, Homepage / Lander to Project Management

Step 1
Homepage / Lander
Step 2
Home Security
Step 3
Medical Alerts

+ 1 more step

Walk it frame by frame
In their words
The headline: Find the Right Products & Services for Your Needs

Promise
Top10.com is a comparison platform that brings you useful top 10 lists covering a wide variety of products an…

Read every quote

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

7 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 6 → 7 across 7 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

6 tactics 2026-07-21
→
7 tactics 2026-07-30
→
7 tactics 2026-08-01
→
7 tactics 2026-08-02
→
7 tactics 2026-08-03
→
7 tactics 2026-08-15
→
7 tactics 2026-09-23

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

1 tactic

1 proof point

Logo wall

Home Security

5 tactics

$100 +9 more · 70% OFF · subscription · 3 proof points

ReviewsComparisonTrust badgesLogo wallPricing tiers

Medical Alerts

6 tactics

$24.95 +6 more · 20% off · subscription · 4 proof points

ReviewsTrust badgesFree shippingLogo wallUsage proofPricing tiers

Project Management

▲ strongest

7 tactics

$9.76 +9 more · subscription · 2 proof points

ReviewsTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Top 10 Lists of the Best Products and Services | Top10.com
Meta description: Top10.com is a comparison platform that brings you useful top 10 lists covering a wide variety of products and services that can help you save time and money
Headline: Find the Right Products & Services for Your Needs
Section headings: Our experts evaluate and review the best solutions for your lifestyle and businessTrusted by leading brandsWe partner with industry leaders to help you make the right choice.We're here to help you make the best decisionsWhy Choose Top10.com?Meet Our ExpertsHome SecurityMedical Alerts+6 more, not shown
Buttons and links: Advertising DisclosureShow moreProject ManagementCRMVOIPAI ToolsPayrollBookkeepingInvoicingMerchant Services+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of top10.com — **Nav**1% down the page

Logos section of top10.com — **Logos**18% down the page

FAQ section of top10.com — **FAQ**81% down the page

Footer section of top10.com — **Footer**93% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Rating element — **Rating**“219 Reviews by”

Guarantee element — **Guarantee**“Money-back guarantee”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

objection1 of 2

Compares itself against alternatives comparison grid: 8 rows

proof3 of 4

Puts proof in the first viewport ADT 5,128 reviews by

Shows customer logos or a trusted-by claim trusted by

Puts a number on adoption 300,000 users

offer2 of 2

Offers a free trial or free tier Free Trial

Makes the pricing ladder explicit free, $24.99/mo, $19.99/mo

checkout1 of 2

Offers a demo or docs entry point Documentation

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked

Press / "as seen in" 673 of the 2,522 funnels we checked

Lead-capture form 457 of the 1,760 funnels we checked

Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

89% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Last Updated:” at 1.05:1 (14px, #ffffff on #f9f9f9). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

83 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

45 images are shipped at more than 2x the width shown.

“DTinchartbanner111.20260917080704.png” is 1960px wide, displayed at 840px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

218 of 317 interactive targets are under 44×44px on mobile.

smallest: “Articles” at 85×31px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

160 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

165 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.3 MB across 142 measurable resources, but 753 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 8 rowscomparison copy Our experts evaluate and review the best solutions for your lifestyle and business

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.