ecommerce · Oct 6, 2026

undrdog.com

We found more conversion tactics here than on 98% of the 232 multi-step e-commerce funnels we have measured.

9 conversion tactics detected

3 pages walked · measured by Roentgen 1.28.1

3 pages captured
15 UX checks
7 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.28.1 on 2026-10-06, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page21 links
Walkable, same site16 links
Matched a funnel step2 links
Pages captured, entry page included3 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

1 more tactic detected 8 → 9 across 2 scans since 2026-09-05. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

8 tactics 2026-09-05
→
9 tactics 2026-10-06

What we found

9 of 15 applicable

undrdog.com shows 9 of the 15 tactics that apply to an ecommerce funnel, and we did not see the other 6.

Proven on the page · 9

Repeats proof across the funnel 12158 reviews

Displays a wall of customer reviews review widget

Puts proof in the first viewport 4.6 12158 reviews

Shows press logos or an as-seen-in claim press: Forbes Logo, USA Today Logo

Anchors the price against a higher original $41.50 / 30% OFF

Offers free shipping FREE SHIPPING

Compares itself against alternatives HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester.

Answers buyer objections Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact supp

Offers one-tap wallet checkout express wallet button

Not seen on any step reached · 6

Scarcity / urgency copy 136 of the 2,585 funnels we checked

Money-back guarantee 33 of the 262 ecommerce funnels we checked

Countdown / urgency timer 24 of the 262 ecommerce funnels we checked

Per-unit price anchor 12 of the 262 ecommerce funnels we checked

Stacked free gifts

Subscription / auto-ship

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. 2 pages tie for the most named tactics (8), and Products runs the fewest (7).

Homepage / Lander

8 tactics · most on this funnel

$38 +8 more · 30% OFF · 3 proof points

ReviewsComparisonFAQTrust badgesPressFree shippingLogo wallExpress pay

Page

8 tactics

$38 +8 more · 30% OFF · 3 proof points

ReviewsComparisonFAQTrust badgesPressFree shippingLogo wallExpress pay

Products

7 tactics · fewest on this funnel

$37.35 +5 more · 2 proof points

ReviewsFAQTrust badgesPressFree shippingLogo wallExpress pay

Also captured on mobile, 3 steps.

In their own words

39 quoted

Their headline: “UndrDog Men's Hemp Clothing | Experience Earth’s Strongest Fiber”

Their description: “Shop men's hemp T-shirts, polos and boxer briefs made with hemp, bamboo and organic cotton. Breathable, PFAS-free and backed by a lifetime warranty.”

All 39 quoted strings: title, description, headings, buttons and prices

Page title: UndrDog Men's Hemp Clothing | Experience Earth’s Strongest Fiber
Meta description: Shop men's hemp T-shirts, polos and boxer briefs made with hemp, bamboo and organic cotton. Breathable, PFAS-free and backed by a lifetime warranty.
Headline: UndrDog Men's Hemp Clothing | Experience Earth’s Strongest Fiber
Section headings: IndexContentEVERY INTERNET TEE BRAND VS. UNDRDOG HEMPHE BUILT SOMETHING TOXIC. THEN BURNED IT DOWN.WHAT WE OBSESSED OVERTHIRD PARTY LAB TESTED FOR:WE DON'T MAKE CLAIMS. WE DESTROY THEMHeaderMain Menu+6 more, not shown
Buttons and links: Continue ShoppingGet The Black Tee That Makes Her Head Turn1 IN 100 WINS A REAL GOLD BARTrusted by 500,000+ MenSee Halloween SaleLifetime Warranty Buy 3 = Free ShippingLifetime WarrantyBuy 3 = Free ShippingSee The Full Test ResultsGet The Tee That Survives Everything →+2 more, not shown
Prices on the page: $38$420$750$300,000$200$37.35$41.50$33.20+1 more, not shown

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Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Price anchor element — **Price anchor**“$41.50”

Rating element — **Rating**“12158 reviews”

How well it’s built

15 run · 7 flagged

7 of 15 measured checks need work, and each comes with its fix

7 Need work
6 Worth knowing
2 Clear

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Tap for sound 🔊” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Line height
Body line-height is 0.91×, tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.
What this measures
Page weight
At least 242.7 MB across 431 measurable resources. 864 cross-origin resources did not expose a size, so the real total is higher.

Compress and lazy-load below-the-fold media; drop unused third-party scripts.
What this measures
Render-blocking resources
17 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
150 images are shipped at more than 2x the width shown.
“size-chart.jpg?v=4440979870481162404” is 1200px wide, displayed at 540px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
147 of 260 interactive targets are under 44×44px on mobile.
smallest: “Go to last slide” at 28×28px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

6 worth knowing, 2 clear

Worth knowing6

Line length
11 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Image alt text
8 of 230 content images (3%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.
What this measures
Heading structure
The landing page has no <h1>.

Use exactly one <h1> as the page’s title.
What this measures
Heading levels
3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Landmark regions
No <footer> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Keyboard reachability
250 elements look clickable but cannot be reached by keyboard.
“500,000+ Men Already Ditched Plast”, “500,000+ Men Already Ditched Plast”, “4.6 12158 reviews”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures

Clear2

Mobile viewport · Language declared

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Playbook match

2 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #1 — Pre-Sold Funnelstrategy guide

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: review widgetrisk removal home: Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact suppoffer framing home: $41.50 / 30% OFFproof above the fold p3: 4.6 12158 reviews

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester. comparison copy EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

Their primary colour is #ec612a, on a #ffffff background with text in #000000.

primary#ec612a
accent#ec612a
bg#ffffff
surface#f4f3ed
text#000000

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

11pxAa

12pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

22pxAa

24pxAa

32pxAa

42pxAa

44pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa900

FAMILIES

Times New Roman

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran this layer on the pages we captured and found nothing to show: Sections (1 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.