ecommerce · Sep 5, 2026
Scores higher than 66% of 1,462 multi-step funnels we have measured. Among the 165 ecommerce funnels in that group, higher than 94%.
60/100 Partial
Measured by Roentgen 1.27.0 on 2026-09-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 60 · mobile 60.
Walk 19 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionUndrDog Hemp Black Tee | Durable Hemp T-Shirt for Everyday Wear
Hemp black tee built to last longer than your mortgage and 4x stronger than cotton. Our shirt is exceptionally durable and breathable for all-day comfort. Click to view.
UndrDog Hemp Black Tee | Durable Hemp T-Shirt for Everyday Wear
PageContent
EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP
HE BUILT SOMETHING TOXIC. THEN BURNED IT DOWN.
WHAT WE OBSESSED OVER
WE DON'T MAKE CLAIMS. WE DESTROY THEM
BUILT FOR REAL MEN NOT MODELS
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Main Menu+6 more, not shown
Continue Shopping
Get The Black Tee That Makes Her Head Turn
1 IN 100 WINS A REAL GOLD BAR
Trusted by 350,000 Men
See Labor Day Sale
Lifetime Warranty Buy 3 = Free Shipping
Lifetime Warranty
Buy 3 = Free Shipping
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See Labor Day Sale Lifetime Warranty Buy 3 = Free Shipping+2 more, not shown
$38
$420
$750
$300,000
$200
$37.35
$41.50
$33.20+1 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion$41.50 / 10% OFF
FREE SHIPPING
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5,374+ reviews
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Lifetime UndrDog Warranty Don’t like the fit? Don’t like the material? Simply contact supp
HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester.
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 15 measured checks need work
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Tap for sound 🔊” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 11px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 0.91×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
At least 180.5 MB across 445 measurable resources. 729 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
16 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
162 images are shipped at more than 2x the width shown.
“size-chart.jpg?v=4440979870481162404” is 1200px wide, displayed at 540px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
147 of 246 interactive targets are under 44×44px on mobile.
smallest: “Go to last slide” at 28×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:8 of 219 content images (4%) have no alt attribute.
FixAdd descriptive alt to content images; alt="" for purely decorative ones.
a11y:The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:3 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:250 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
home: HEAD TO HEAD EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP Check the tag. It's all polyester.comparison copy
EVERY INTERNET TEE BRAND VS. UNDRDOG HEMP
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
