ecommerce · Aug 15, 2026
50/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 157 ecommerce funnels in that group, higher than 84%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. Per device: desktop 50 · mobile 50.
Walk 36 links on the entry page, 23 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionButcherBox
Butcher Box Homepage
Your grill called. It wants better steaks.
Our founder Mike Salguero’s pursuit of healthier meat for all.
Butcherbox vs. Others
"I love that I can receive all of the meat my family consumes right to my doorstep, And Even better, They are good quality Products that I am feeding my family."
"I love knowing that our meat products are healthy, sustainable, and free of hormones and unnecessary fillers and ingredients!"
"Ordering from ButcherBox took a large mental load off my plate. Now I think about what I need monthly and meal plan everything else around that. It's the starting point for what we eat in our home. I also know that we're always getting high quality meat."
"I love having a stocked freezer. I can pull just about anything for dinner depending on my mood. The chicken is really good quality. My kids love the chicken maple sausage."
"I love the convenience of having quality and tasty meat delivered to my door at a comparable or cheaper rate than in store."
"Sizzle society is a great benefit for being a loyal and longtime member. It’s great to accumulate points and being rewarded for purchases."+9 more, not shown
Gifts
SIGN IN
CHOOSE YOUR PLAN
CLAIM MY STEAKS
BETTER DINNERS START HERE
EXPLORE PLANS
CHOOSE BUTCHERBOX
READ OUR STORY
GET STARTED
SUBMIT
$8.52
$15.23
$10.64
$18.43
$14.53
$16.98
$20.52
$422.
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFree Shipping
400k+ SUBSCRIBERS 1B+ BETTER MEALS SENT 70k+ 5-STAR REVIEWS
62 testimonials
Questions? Find peace of mind here What sets ButcherBox apart from the competition? Butche
Butcherbox vs. Others How ButcherBox compares with other meat delivery services Pricing* $
Satisfaction Guarantee
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion5 of 14 measured checks need work
87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Clean protein you can trust” at 1:1 (18px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
At least 8.0 MB across 451 measurable resources. 701 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
81 images are shipped at more than 2x the width shown.
“ButcherBox_Logo.svg?v=1776261615&width=1” is 3544px wide, displayed at 195px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
72 of 107 interactive targets are under 44×44px on mobile.
smallest: “^” at 7×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
16 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:The landing page has 2 <h1> elements (expected 1).
FixUse exactly one <h1> as the page’s title.
a11y:2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
home: Butcherbox vs. Others How ButcherBox compares with other meat delivery services Pricing* $comparison copy
Butcherbox vs. Others
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
