scanchess.com
Beats 70%.
of 1,582 multi-step SaaS funnels we’ve measured.
What sets it apart
scanchess.com does 2 things few peers do.
Each one is run by under 30% of 1,578 SaaS funnels. Rarest first.
-
Scarcity / urgency copy
Rarity
Only 6%.
of 1,578 SaaS funnels have scarcity / urgency copy. This site is one of them.
6 of 100 are inside the rope. The other 94 wait outside.
87 of 1578 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where scanchess.com does it · Pricing: “99 today” FOUND. Only 6% of 1,578 SaaS funnels do this. scanchess.com does. 87 of 1578 SaaS funnels.
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Us-vs-them comparison
Rarity
Only 28%.
of 1,578 SaaS funnels have us-vs-them comparison. This site is one of them.
28 of 100 are inside the rope. The other 72 wait outside.
442 of 1578 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. Where scanchess.com does it · Pricing: “comparison grid: 20 rows” FOUND. Only 28% of 1,578 SaaS funnels do this. scanchess.com does. 442 of 1578 SaaS funnels.
What it skips
Nothing most peers do is missing.
5 tactics scanchess.com could still add. Most peers skip them too, so each one would stand out.
Demo / docs entryOpportunity36% of 1,578 SaaS funnels do this. · 572 of 1578
Lead-capture formOpportunityOnly 29% of 1,578 SaaS funnels do this. · 455 of 1578
Examples of this
Press / "as seen in"OpportunityOnly 24% of 1,578 SaaS funnels do this. · 386 of 1578
Proof above the foldOpportunityOnly 18% of 1,578 SaaS funnels do this. · 289 of 1578
Examples of this
Usage / adoption proofOpportunityOnly 17% of 1,578 SaaS funnels do this. · 261 of 1578
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 70%.
of 1,582 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“Chess images to FEN. Scoresheets to PGN.”
- EN
- Board image Screenshots, diagrams, photos
- Handwritten scoresheet One game, one or more pages
- Copy FEN
- Find a tool: FEN, GIF, rating… /
- Cookie settings
How it’s built
22 UX checks · 16 pass · 2 need work · 2 notes · 2 not measured
Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Body text size
Smallest sampled text is 13px; first paragraph 16px.
Line height
Body line-height is 1.5×.
Language declared
html[lang] is set for screen readers.
Image alt text
All 22 content images carry alt text.
Show the other 16 checks
Form labels
All 3 form fields carry a label.
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Heading structure
The landing page has exactly one <h1>.
Heading levels
No heading skips a level (no <h2> followed directly by an <h4>).
Page title
The landing page has a <title> (52 characters). Whether it is descriptive is not judged.
Skip link
A same-page “skip to content” link was found.
Horizontal overflow
The page does not scroll horizontally at 1440px wide.
Render-blocking resources
2 stylesheets/scripts in <head> block first paint.
Landmark regions
The page has header, main and footer landmark regions.
Keyboard reachability
No element that looks clickable was found that keyboard users cannot reach.
Line length
12 paragraphs run past ~95 characters per line.
Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
Named controls
99 buttons/links have no accessible name (icon-only, no aria-label).
Oversized images
11 images are shipped at more than 2x the width shown.
Page weight
At least 0.8 MB across 142 measurable resources, but 197 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Largest paint element
The browser did not report a largest painted element for this capture.
Seen on the page
The sections of scanchess.com where each tactic we found shows up, cut from the capture.
FAQ / objection handling1 crop
FAQ · Homepage / Lander
How it looks
Onest Variable for headlines and text. 8 colours measured.
Worth borrowing
Scarcity / urgency copy: Only 6% of 1,578 SaaS funnels do this. scanchess.com does.
How it sells
Free names. Plus proves.
6 of 11 selling tactics found: Scarcity / urgency copy, Us-vs-them comparison, Pricing tiers, Trusted-by logo wall, FAQ / objection handling, Free trial / freemium. 5 not found.
Free · you see
- Which tactics it uses
Which 5 it lacks
- Demo / docs entry36% of 1,578 SaaS funnels do this. Opportunity
- Lead-capture formOnly 29% of 1,578 SaaS funnels do this. Opportunity
- Press / "as seen in"Only 24% of 1,578 SaaS funnels do this. Opportunity
- Proof above the foldOnly 18% of 1,578 SaaS funnels do this. Opportunity
- Usage / adoption proofOnly 17% of 1,578 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour and size
Scarcity / urgency copy · the evidence
Us-vs-them comparison · the evidence
Pricing tiers · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 6 tactics.
The exact evidence for each one we found. Open a row to read it.
Scarcity / urgency copy · the evidence
Us-vs-them comparison · the evidence
Pricing tiers · the evidence
Trusted-by logo wall · the evidence
FAQ / objection handling · the evidence
Free trial / freemium · the evidence
Plus
Who has what it lacks.
For each gap, the peers that have it.
Demo / docs entry · who has it
Lead-capture form · who has it
Press / "as seen in" · who has it
Proof above the fold · who has it
Usage / adoption proof · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 6 on the first page
Prices seen · 10
Plus
Colours and type, in full.
Every colour and size we measured.
Colours · 8 measured, with their share
Type · Onest Variable, 9 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · scanchess.com · Compare
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