saas · Aug 22, 2026

structurawp.com

60/100 Partial

Scores above 65% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 57%.

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.26.0, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 43 links seen, 29 walkable, 2 matched, and we walked 3 pages.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
4 tactics

1 proof point

Sticky CTAFree trialNo cardDemo / docs
En
02

En

5 tactics
Sticky CTATrust badgesFree trialNo cardDemo / docs
En
03

En

▲ strongest
7 tactics

$0 +24 more  ·  40% off  ·  subscription  ·  1 proof point

Sticky CTAComparisonFAQFree trialNo cardPricing tiersDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Autoblogging & SEO Automation for WordPress — Structura
Meta description
AI autoblogging and SEO automation in one engine: publish 3 SEO-optimized blog posts a day — without writing a word. Native WordPress publishing or a hosted Content API for any stack, real-time SERP intelligence, verified authority links.
Headline
Publish 3 SEO-optimized blog posts a day. Without writing a word.
Section headings
Structura writes, optimizes, and publishes — wherever your site lives.Everything you'd hire a content team for. Automated in 30 seconds.20+ checks before every post. Open the list.Great question. Here's what happens when you try.Different category — built for your site, not exported to it.Three steps. Then you walk away.We're not a VC-backed startup chasing growth at all costs.Your next 100 blog posts shouldn't take 75 hours.+8 more, not shown
Buttons and links
Manage cookiesLightDarkSystemEnglishGet StartedTry free — no credit card

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of structurawp.com
Nav0% down the page
Hero section of structurawp.com
Hero1% down the page
Logos section of structurawp.com
Logos10% down the page
Comparison section of structurawp.com
Comparison57% down the page
Footer section of structurawp.com
Footer92% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
No credit card element
No credit card“Try free — no credit card See pricing”
Price anchor element
Price anchor“$39”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0/mo

Action path2 of 4

Offers a free trial or free tier Try free
Offers a demo or docs entry point Documentation

Friction reduction2 of 2

Answers buyer objections How does the founding discount actually work? Type FOUNDING into the promo-code field on t
Offers a free trial or free tier Try free

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 47 rows

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Trusted-by logo wall 1050 of 1369 measured funnels run this
Press / "as seen in" 448 of 1769 measured funnels run this
Lead-capture form 310 of 1256 measured funnels run this
Proof above the fold 292 of 1777 measured funnels run this
Usage / adoption proof 224 of 1369 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

Readability & contrast1 flagged

Text contrast (WCAG AA) needs workcontrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Result_Stream://none.spec” at 2.43:1 (10px, #9ca3af on #f9fafb). needs 4.5:1

fix Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~12px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

22 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Language declared passesa11y:language-declared

html[lang] is set for screen readers.

Image alt text passesa11y:image-alt-text

All 3 content images carry alt text.

Heading levels notea11y:heading-levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

fix Step heading levels one at a time; use CSS for size, not a deeper level.

Label in name notea11y:label-in-name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

fix Make the accessible name start with the visible label text.

Weight & delivery1 flagged

Page weight not measurableweight:page-weight

At least 0.5 MB across 105 measurable resources, but 98 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

8 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Structure & reachabilityclear

Keyboard reachability notestructure:keyboard-reachability

14 elements look clickable but cannot be reached by keyboard.

“See the full checklist”, “How does the founding discount act”, “Is the "40% for life" real, or doe”

fix Use <button>/<a>, or add role + tabindex="0" and a key handler.

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 47 rowscomparison copy Manual creation vs. The Architect

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#4f46e5
accent#4f46e5
bg#ffffff
surface#eef2ff
text#4b5563
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
34pxAa
36pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
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