Body text size
type:Smallest sampled text is 12px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
ecommerce · Oct 7, 2026
unbg.video
We found more conversion tactics here than on 36% of the 223 multi-step e-commerce funnels we have measured.
3 conversion tactics detected
2 pages walked · measured by Roentgen 1.28.1
How this was measured
Measured by Roentgen 1.28.1 on 2026-10-07. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.
Walk 11 links on the entry page, 8 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Anchors the price against a higher original
$20 / $60 / $140 / $270 / Save 10%
- Answers buyer objections
Can I remove a video background without a green screen? +
- Shows press logos or an as-seen-in claim
featured on
-
Not seen
12 of 15 applicable tactics we checked for and did not see
- Us-vs-them comparison
- A comparison table framing the brand against alternatives.
- Proof above the fold
- Social proof rendered within the first viewport on at least one step.
- Scarcity / urgency copy
- Scarcity or time-pressure copy ("only N left", "selling fast", "limited time")…
+ 9 more
-
Flagged
4 of 13 build checks flagged, each with a fix
- Body text size
- Smallest sampled text is 12px, below the 13px floor this check uses.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Render-blocking resources
- 11 stylesheets/scripts in <head> block first paint.
+ 1 more
-
Walked
2 pages walked, Homepage / Lander to Pricing
- Step 1
- Homepage / Lander
- Step 2
- Pricing
-
In their words
The headline:
AI Video Background Remover
- Promise
Remove video background online with AI. Free to try: upload MP4, MOV, or WebM, preview the cutout, then expor…
What we recorded
The funnel, frame by frame
2 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
11 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Video Background Remover - Remove Video Background Online | unbg.video
- Meta description
Remove video background online with AI. Free to try: upload MP4, MOV, or WebM, preview the cutout, then export transparent video or replace the background.
- Headline
AI Video Background Remover
- Section headings
Video Background Remover Examples
Remove Background From Video Without a Green Screen
Frequently Asked Questions
AI Cutout for People, Products, and Motion
Replace the Background After Removal
Export Transparent or Edited Video
- Buttons and links
Tools
Contact
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionproof1 of 5
Shows press logos or an as-seen-in claim
featured on
offer1 of 4
Anchors the price against a higher original
$20 / $60 / $140 / $270 / Save 10%
objection1 of 2
Answers buyer objections
Can I remove a video background without a green screen? +
What we didn’t find
12 of 15 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see12 of 15 applicable
Us-vs-them comparison
467 of the 2,525 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
On-page review wall
101 of the 251 ecommerce funnels we checked
Free shipping
81 of the 251 ecommerce funnels we checked
Express wallets
46 of the 251 ecommerce funnels we checked
Money-back guarantee
33 of the 251 ecommerce funnels we checked
Proof at every step
28 of the 251 ecommerce funnels we checked
Countdown / urgency timer
24 of the 251 ecommerce funnels we checked
Per-unit price anchor
12 of the 251 ecommerce funnels we checked
Stacked free gifts
Subscription / auto-ship
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work2 could not be measured — not counted either way
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Render-blocking resources
weight:11 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:29 of 39 interactive targets are under 44×44px on mobile.
smallest: “Open Menu” at 40×75px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
17 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
4 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
39 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable2
Page weight
At least 0.9 MB across 109 measurable resources, but 110 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#ffffff
bg#ffffff
surface#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
64pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.