The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
▲ strongest
50% OFF · 1 proof point
FAQFree trial
⤢
02
Pricing
▼ thinnest
$19 +4 more · 50% OFF · 1 proof point
Free trial
Offer
how clearly they present the deal and its valuemeasured
6/18partialpoints earned
- Anchor / strikethrough pricing
50% OFF
$29 / $69 / $139 / 50% OFF
Not detected: per-unit price anchor, free shipping, and subscription / auto-ship.
Action
the path to convert — CTA, sign-up, checkoutmeasured
0/13nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold and express wallets.
Trust
proof, social proof, and credibilitymeasured
0/17nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof at every step, on-page review wall, and money-back guarantee.
Friction
objections answered, barriers removedmeasured
6/15partialpoints earned
Not detected: express wallets and free shipping.
Value
why it’s worth it — comparison and reinforcementmeasured
0/15nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison, stacked free gifts, and per-unit price anchor.
Risk & Urgency
risk reversal and reasons to act nowmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: money-back guarantee and countdown / urgency timer.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
2 flags · 7 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
GOODText contrast (WCAG AA)
100% of measurable text passes WCAG AA. 41% of text was unmeasurable (over images/gradients) — not counted either way.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~20px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
4 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
GOODImage alt text
All 9 content images carry alt text.
NEEDS WORKNamed controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Add aria-label to icon-only buttons and links.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox100px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
veo3-ai.io · 2/13 tactics · 1 proof templates · evidence-backed
# Agent Brief — build in the style of veo3-ai.io
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#17181c` | 39.8% | support |
| `#c9608a` | 30.7% | accent/brand |
| `#121212` | 13.4% | support |
| `#0f172a` | 8.7% | support |
| `#b8527a` | 2.5% | accent/brand |
| `#a855f7` | 1.8% | accent/brand |
| `#000000` | 1.6% | support |
| `#313131` | 0.6% | support |
Curated roles: `primary=#a855f7` · `accent=#a855f7` · `bg=#fafafa` · `surface=#fafafa` · `text=#d4d4d4`
## Type
- Display: `Euclid Circular B Medium`
- Body: `Euclid Circular B SemiBold`
- Size scale (px): 12, 14, 16, 18, 20, 24, 30, 48, 60, 100
- Radius (px): 6, 12, 16, 9999
## Patterns detected (fact-based) — 2/13
- **Anchor / strikethrough pricing** — A struck-through original price or an "X% off" claim. _(home: 50% OFF; pricing: $29 / $69 / $139 / 50% OFF)_
- **FAQ / objection handling** — An accordion / FAQ block answering objections. _(home: Frequently Asked Questions)_
## Proof language (harvested strings → templates)
- `{N}% OFF` — e.g. "50% OFF"
## Funnel facts
- Depth reached: 2 step(s) (single-page MVP capture)
- Proof points: 1 across 2 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.