Body text size
type:Smallest body text is 11px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$1,846,072 +24 more
content · Sep 2, 2026
401kcalculator.info
35/100 Sparse
Scores higher than 68% of 577 entry-page captures we have measured.
Walk 52 links seen, 35 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-02. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 7 that apply to a content funnel. Per device: desktop 35 · mobile 35.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
56 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
401k Calculator — Free & Instant Retirement Tool
- Meta description
Calculate what your 401k will be worth at retirement — free. Contributions, employer match and growth update live as you type. No signup, nothing stored.
- Headline
401k Calculator
- Section headings
What a 401k calculator does
How is a 401k calculated?
Why use this 401k calculator
How to use this calculator
Worked examples
How it's calculated
Accuracy & assumptions
Where these rules come from
+8 more, not shown- Buttons and links
Calculators
EN
How is a 401k calculated?
How to calculate a 401k?
How much should I contribute to my 401k?
Is MAGI calculated after 401k contributions?
How to calculate Zakat on a 401k?
How much will $500 a month in a 401k be worth?
What is a good 401k balance by age?
Can I contribute to a 401k and an IRA in the same year?
+2 more, not shown- Prices on the page
$1,846,072
$349,961
$1,366,123
$25,000
$104,988
$0.0
$500.0
$1.0
+17 more, not shown
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: App Hub List, App Networker, SaaS Avenue, SaaS Branch, SaaS Crawler
Friction reduction1 of 1
Answers buyer objections
Frequently asked questions about 401k plans
What we didn’t find
4 of 7 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 7 applicable
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 9 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:43 of 93 interactive targets are under 44×44px on mobile.
smallest: “Switch to dark theme” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
41 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 0.6 MB across 51 measurable resources, but 15 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#f6f8fc
bg#f6f8fc
surface#ffffff
text#454f66
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog30px
A subheading in their voice27px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
20pxAa
24pxAa
27pxAa
30pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
