amazon.nl
Beats 4%.
of 1,663 multi-step SaaS funnels we’ve measured.
Below the fold
Section by section.
Each part of the page, with our check beside it.
No crop
This section is only 4% of the page, too thin to show without cutting in the one next to it.
Content · 3% to 7% down the pageOur check
Not measuredNot measured for this section.
This capture has no element locations, so no check is placed here. Measured: 1 button or link, “Follow”, a form, 1 word. Absent, not scored 0.
Sections of Homepage / Lander. Crops are portions of the page, shown beside our analysis. Measured by Roentgen 1.35.0 on 2026-11-01. A section with nothing detected is absent, never scored 0.
Something wrong?
What sets it apart
amazon.nl does 1 thing few peers do.
Each one is run by under 30% of 1,657 SaaS funnels. Rarest first.
-
Lead-capture form
Rarity
Only 29%.
of 1,657 SaaS funnels have lead-capture form. This site is one of them.
29 of 100 are inside the rope. The other 71 wait outside.
475 of 1657 SaaS funnels evaluated. 1 pip = 1%, drawn to the nearest pip. 
Where amazon.nl does it · Ax: “email, submit” FOUND. Only 29% of 1,657 SaaS funnels do this. amazon.nl does. 475 of 1657 SaaS funnels.
Examples of this
What it skips
amazon.nl misses 3 things most peers do.
Most common first. The rare ones are opportunities, not gaps. Open a row to see who does.
Free trial / freemiumMISSING81% of 1,657 SaaS funnels do this. amazon.nl doesn't. · 1340 of 1657
FAQ / objection handlingMISSING80% of 1,657 SaaS funnels do this. amazon.nl doesn't. · 1322 of 1657
Pricing tiersMISSING52% of 1,657 SaaS funnels do this. amazon.nl doesn't. · 868 of 1657
Demo / docs entryOpportunity36% of 1,657 SaaS funnels do this. · 598 of 1657
Us-vs-them comparisonOpportunityOnly 29% of 1,657 SaaS funnels do this. · 473 of 1657
Press / "as seen in"OpportunityOnly 21% of 1,657 SaaS funnels do this. · 352 of 1657
Proof above the foldOpportunityOnly 19% of 1,657 SaaS funnels do this. · 310 of 1657
Examples of this
Usage / adoption proofOpportunityOnly 16% of 1,657 SaaS funnels do this. · 268 of 1657
Scarcity / urgency copyOpportunityOnly 5% of 1,657 SaaS funnels do this. · 89 of 1657
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How it ranks
Where it ranks.
Against its own peers: the same funnel type and walk depth.
Peer rank
Beats 4%.
of 1,663 multi-step SaaS funnels.
What we found
What we found.
Free to read.
What they say
“Amazon.nl: Native”
- Open
- Go
- Follow
- Share
- TOP OF PAGE
- Netherlands
- Download the Amazon App
- Your Subscribe & Save Items
How it’s built
26 UX checks · 12 pass · 8 need work · 3 notes · 3 not measured
Text contrast (WCAG AA)
100% of measurable text passes WCAG AA.
Mobile viewport
Responsive viewport meta is present.
Line length
No sampled paragraph runs past ~95 characters per line.
Language declared
html[lang] is set for screen readers.
Image alt text
All 14 content images carry alt text.
Form labels
All 2 form fields carry a label.
Show the other 20 checks
Link text
No sampled link uses generic text such as “click here” or “learn more”.
Heading structure
The landing page has exactly one <h1>.
Page title
The landing page has a <title> (17 characters). Whether it is descriptive is not judged.
Label in name
No sampled control has an aria-label that omits its visible text.
Oversized images
No image is shipped at more than 2x the width shown.
Autocomplete hints
3 of 6 fields carry an autocomplete attribute.
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
Tap-target size (mobile)
39 of 57 interactive targets are under 44×44px on mobile.
Body text size
Smallest sampled text is 11px, below the 13px floor this check uses.
Line height
Body line-height is 1.25×, tight enough to hurt readability.
Named controls
2 buttons/links have no accessible name (icon-only, no aria-label).
Horizontal overflow
The page scrolls ~610px horizontally at 390px wide. content spills past the viewport.
Render-blocking resources
16 stylesheets/scripts in <head> block first paint.
Landmark regions
No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
Input types
1 field uses type="text" for email or phone. mobile keyboards will not adapt.
Page weight
At least 3.0 MB across 136 measurable resources, but 36 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Largest paint element
The browser did not report a largest painted element for this capture.
Inline validation
No validation attributes were found in the DOM. Script-driven validation is invisible to this check, so absence is not a failure.
How it looks
Arial for headlines and text. 8 colours measured.
Worth borrowing
Lead-capture form: Only 29% of 1,657 SaaS funnels do this. amazon.nl does.
How it sells
Free names. Plus proves.
2 of 11 selling tactics found: Lead-capture form, Trusted-by logo wall. 9 not found.
Free · you see
- Which tactics it uses
Which 9 it lacks
- Free trial / freemium81% of 1,657 SaaS funnels do this. amazon.nl doesn't. Gap
- FAQ / objection handling80% of 1,657 SaaS funnels do this. amazon.nl doesn't. Gap
- Pricing tiers52% of 1,657 SaaS funnels do this. amazon.nl doesn't. Gap
- Demo / docs entry36% of 1,657 SaaS funnels do this. Opportunity
- Us-vs-them comparisonOnly 29% of 1,657 SaaS funnels do this. Opportunity
- Press / "as seen in"Only 21% of 1,657 SaaS funnels do this. Opportunity
- Proof above the foldOnly 19% of 1,657 SaaS funnels do this. Opportunity
- Usage / adoption proofOnly 16% of 1,657 SaaS funnels do this. Opportunity
- Scarcity / urgency copyOnly 5% of 1,657 SaaS funnels do this. Opportunity
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
- Every UX check
Plus · $29/mo
- The proof behind each tactic
- Who has what it lacks
- Every word, colour share and type scale
Lead-capture form · the evidence
Trusted-by logo wall · the evidence
Sites like this.
Same funnel type, most checks found first.
Put your site next to this one.
Plus
Proof for all 2 tactics.
The exact evidence for each one we found. Open a row to read it.
Lead-capture form · the evidence
Trusted-by logo wall · the evidence
Plus
Who has what it lacks.
For each gap, the peers that have it.
Free trial / freemium · who has it
FAQ / objection handling · who has it
Pricing tiers · who has it
Demo / docs entry · who has it
Us-vs-them comparison · who has it
Press / "as seen in" · who has it
Plus
Every word they use.
Buttons, links and prices, in full.
Buttons and links · 8 on the first page
Plus
Colour share and type scale.
How much of the page each colour covers, and every size in the scale.
Colour share · 8 colours measured
Type scale · 5 sizes
UXXRAY+
Open every locked row.
$29/mo. Every row above, with the evidence behind it.
Site report · amazon.nl · Compare
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