saas · Aug 15, 2026

usebuildpress.com

85/100 Strong

Scores above 95% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 94%.

8/11 tactics
3 steps
11 checks
3 flagged

How this was measured

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.

Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Walk 33 links seen, 26 walkable, 2 matched, and we walked 3 pages.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

0pts since the first measured scan (2026-08-09) — 2 re-scans

85 Strong 2026-08-09
→
85 Strong 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

3 tactics

$49 +2 more · 1 proof point

Sticky CTALogo wallDemo / docs

Pricing

5 tactics

$49 +2 more · subscription · 1 proof point

Sticky CTAComparisonFAQUsage proofDemo / docs

Compare

▲ strongest

8 tactics

$49 +5 more · subscription

Sticky CTAComparisonFAQTrust badgesFree trialLogo wallUsage proofDemo / docs

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Give your WordPress site the AI brain it deserves | BuildPress
Meta description: BuildPress plugs Claude, Codex, Cursor, or any AI client you already pay for, directly into your WordPress site. Describe what you want, your AI builds it, and you, your team, or your clients leave feedback right on the page.
Headline: Give your WordPress site the AI brain it deserves
Section headings: Four things, working togetherBuildPress in actionWorks with the plugins and tools you already useFrom conversation to a live WordPress siteThe build is done, but BuildPress keeps workingEvery feature, every planLet's build your next WordPress project with AI.Builds inside WordPress+7 more, not shown
Buttons and links: LOGINGET STARTEDGET BUILDPRESSHOW IT WORKSEXPLORE ALL DEMOSSEE ALL INTEGRATIONSSEE THE FULL WALKTHROUGHYearlyLifetime LIMITED TIMESEE ALL PRICING OPTIONS+1 more, not shown
Prices on the page: $49$129$199

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of usebuildpress.com — **Hero**1% down the page

Logos section of usebuildpress.com — **Logos**14% down the page

Footer section of usebuildpress.com — **Footer**95% down the page

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path3 of 4

Puts proof in the first viewport 100 sites

Offers a free trial or free tier Free tier

Offers a demo or docs entry point Documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim logos: BuildPress, Claude, ChatGPT / Codex, Cursor, Windsurf

Puts a number on adoption 100 sites

Friction reduction2 of 2

Answers buyer objections Common questions

Offers a free trial or free tier Free tier

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 38 rows

Puts a number on adoption 100 sites

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 11 applicable

Pricing tiers 636 of 1248 measured funnels run this

Press / "as seen in" 448 of 1769 measured funnels run this

Lead-capture form 310 of 1256 measured funnels run this

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

Readability & contrastclear

Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa

100% of measurable text passes WCAG AA.

Mobile & tap targetsclear

Mobile viewport passesmobile:mobile-viewport

Responsive viewport meta is present.

Typography1 flagged

Body text size needs worktype:body-text-size

Smallest body text is 9px (base ~18px). below the ~16px readable floor.

fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.

Line length notetype:line-length

12 paragraphs run past ~95 characters per line.

fix Cap measure at ~60-75ch for comfortable reading.

Accessibility hygieneclear

Weight & delivery2 flagged

Page weight not measurableweight:page-weight

At least 1.6 MB across 278 measurable resources, but 195 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

Render-blocking resources needs workweight:render-blocking-resources

26 stylesheets/scripts in <head> block first paint.

fix Defer non-critical JS (defer/async) and inline only critical CSS.

Oversized images needs workweight:oversized-images

29 images are shipped at more than 2x the width shown.

“pawline-desktop-poster.webp” is 1280px wide, displayed at 454px

fix Serve responsive sizes (srcset/sizes) matching the rendered width.

Structure & reachabilityclear

Landmark regions notestructure:landmark-regions

No <header> landmark. screen-reader users cannot jump between regions.

fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 38 rowscomparison copy BuildPress vs Novamira | BuildPress

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.