The funnel, frame by frame
see their whole funnel without clicking through it — scored step by stepmeasured
⤢
01
Homepage / Lander
$49
no named tactics detected on this step
⤢
02
Features
▼ thinnest
no named tactics detected on this step
⤢
03
Pricing
▲ strongest
$49 +1 more · subscription
Pricing tiers
Offer
how clearly they present the deal and its valuemeasured
8/8highpoints earned
- Pricing tiers
free, $49/mo
Action
the path to convert — CTA, sign-up, checkoutmeasured
0/20nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.
Trust
proof, social proof, and credibilitymeasured
0/11nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction
objections answered, barriers removedmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling and free trial / freemium.
Value
why it’s worth it — comparison and reinforcementmeasured
0/10nonepoints earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals
measured UX quality — contrast · mobile · type · a11y · layoutmeasured
Minor
1 flag · 1 unknown · 5 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast
WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
UNKNOWNText contrast (WCAG AA)
No sampleable body text found to measure.
Mobile & tap targets
Responsive viewport + touch-target sizes where it matters.
GOODMobile viewport
Responsive viewport meta is present.
Typography
Body size, line-height, line length — is the pitch actually readable?
NEEDS WORKBody text size
Smallest body text is 12px (base ~18px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTELine length
6 paragraphs run past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene
Language, alt text, form labels, named controls, headings, link clarity.
GOODLanguage declared
html[lang] is set for screen readers.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit
palette by on-page usage · type rendered livemeasuredfull palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Teardown report — copy for your LLM
the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
autogranthunter.com · 1/9 tactics · 0 proof templates · evidence-backed
# Agent Brief — build in the style of autogranthunter.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-12). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander → Features → Pricing
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| _(none)_ | | |
Curated roles: `bg=#ffffff` · `surface=#ffffff` · `text=#111111`
## Type
- Display: `Instrument Serif`
- Body: `Work Sans`
- Size scale (px): 12, 14, 16, 18, 20, 24, 36, 48, 60, 72
- Radius (px): 2, 8, 12, 33554400
## Patterns detected (fact-based) — 1/9
- **Pricing tiers** — Named plan tiers with per-month / per-seat pricing. _(pricing: free, $49/mo)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 3 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: yes
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.