This report was measured 30 days ago — past our freshness window.

saas · Sep 21, 2026

autogranthunter.com

We found more conversion tactics here than on 3% of the 1,413 multi-step SaaS funnels we have measured.

2 conversion tactics detected

3 pages walked · measured by Roentgen 1.27.0

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How this was measured

Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 10% of them.

Walk 11 links on the entry page, 7 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    2 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: FREE — TODAY · PRO — $49/MO
    Makes the pricing ladder explicit
    free, $49/mo

    See all 2

  2. Not seen

    9 of 11 applicable tactics we checked for and did not see

    FAQ / objection handling
    An accordion / FAQ block answering objections.
    Trusted-by logo wall
    Customer/company logos or a "trusted by / used by" claim.
    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.

    + 6 more

    See what we looked for

  3. Flagged

    2 of 11 build checks flagged, each with a fix

    Body text size
    Smallest sampled text is 12px, below the 13px floor this check uses.
    Tap-target size (mobile)
    27 of 34 interactive targets are under 44×44px on mobile.

    See the fixes

  4. Walked

    3 pages walked, Homepage / Lander to Pricing

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Pricing

    Walk it frame by frame

  5. In their words

    The headline: Find federal grants you qualify for — free.

    Promise
    Create a free account and get matched to live grants.gov and SBIR/STTR opportunities in minutes. No card requ…
    Prices shown
    $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 2 conversion tactics detected since 2026-07-22.
  1. 2 tactics 2026-07-22
  2. 2 tactics 2026-09-20
  3. 2 tactics 2026-09-21

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

0 tactics

$49

no named tactics detected on this step

Features
02

Features

▼ thinnest
0 tactics

no named tactics detected on this step

Pricing
03

Pricing

▲ strongest
2 tactics

$49 +1 more  ·  subscription

ComparisonPricing tiers

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AutoGrantHunter — Find federal grants you qualify for, free
Meta description
Create a free account and get matched to live grants.gov and SBIR/STTR opportunities in minutes. No card required. Upgrade to Pro ($49/mo) when you want more.
Headline
Find federal grants you qualify for — free.
Section headings
Six things a generic AI won't do for you.From RFA to submitted package — one continuous flow.The plumbing behind every draft.Start finding grants. Free, no card.Opportunity-nativeCompliance-firstReal first draftsAfternoon, not fortnight+4 more, not shown
Buttons and links
Sign up freeTry Grant Match
Prices on the page
$49

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of autogranthunter.com
Nav0% down the page
Hero section of autogranthunter.com
Hero1% down the page
Footer section of autogranthunter.com
Footer95% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Compares itself against alternatives comparison table: FREE — TODAY · PRO — $49/MO

offer1 of 2

Makes the pricing ladder explicit free, $49/mo

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,696 of the 2,525 funnels we checked
Trusted-by logo wall 1,546 of the 2,138 funnels we checked
Free trial / freemium 1,397 of the 1,750 SaaS funnels we checked
Press / "as seen in" 673 of the 2,522 funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Lead-capture form 457 of the 1,760 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked
Scarcity / urgency copy 131 of the 2,522 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

2 of 9 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 12px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

27 of 34 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 22×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

6 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

4 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels

Not measurable2

Text contrast (WCAG AA)

No sampleable body text found to measure.

contrast:text-contrast-wcag-aa
Page weight

At least 0.2 MB across 26 measurable resources, but 22 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Render-blocking resources · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison table: FREE — TODAY · PRO — $49/MOcomparison copy Free vs. Pro.

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog60px
A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
36pxAa
48pxAa
60pxAa
72pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Instrument Serif · Work Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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