saas · Oct 16, 2026

kepo.ai

We found more conversion tactics here than on 67% of the 1,450 multi-step SaaS funnels we have measured.

6 conversion tactics detected

3 pages walked · measured by Roentgen 1.30.0

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Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

How this was measured

Every figure on this page was read off the live site by Roentgen 1.30.0 on 2026-10-16, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

  1. Links on the entry page71 links
  2. Walkable, same site51 links
  3. Matched a funnel step2 links
  4. Pages captured, entry page included3 pages

What we found

6 of 11 applicable

kepo.ai shows 6 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 5.

Proven on the page · 6

Answers buyer objections Frequently asked questions
Shows customer logos or a trusted-by claim logos: Alex Chen, Maya Lin, David Ross, Sarah Jenkins
Offers a free trial or free tier Free Forever
Makes the pricing ladder explicit free, $4.95/mo
Offers a demo or docs entry point View Docs
Signals scarcity without a live clock LIMITED TIME

Not seen on any step reached · 5

Press / "as seen in" 655 of the 2,583 funnels we checked
Us-vs-them comparison 493 of the 2,586 funnels we checked
Lead-capture form 472 of the 1,799 funnels we checked
Proof above the fold 419 of the 2,586 funnels we checked
Usage / adoption proof 299 of the 2,196 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

3 steps walked

We walked 3 pages. Homepage / Lander runs the most named tactics (4), and Plugins runs the fewest (1).

Homepage / Lander
01

Homepage / Lander

4 tactics · most on this funnel

$67,840.20 +10 more  ·  Save 50%  ·  2 proof points

FAQFree trialLogo wallPricing tiers

Store
02

Store

2 tactics
Logo wallDemo / docs

Plugins
03

Plugins

1 tactic · fewest on this funnel
Logo wall

Also captured on mobile, 3 steps.

In their own words

42 quoted

Their headline: “Mac widgets for everything you track”

Their description: “Create custom Mac desktop widgets with AI for RSS, social media, market data, most web pages, internal pages and small tools in one shortcut-ready panel.”

All 42 quoted strings: title, description, headings, buttons and prices
Page title
Mac Widgets: Custom Widgets for Websites and RSS | Kepo
Meta description
Create custom Mac desktop widgets with AI for RSS, social media, market data, most web pages, internal pages and small tools in one shortcut-ready panel.
Headline
Mac widgets for everything you track
Section headings
Mac desktop widgets for what you track dailyChoose how to build and run your Mac desktop widgetsA single shortcut for all your Mac desktop widgetsNative macOS widgets vs. Kepo Mac desktop widgetsHow professionals use Kepo on macOS every daySimple, Transparent PricingBuild your custom Mac desktop widgets todayproduct-hunt-feed+7 more, not shown
Buttons and links
Join Windows waitlistLatestDevelopmentNews & InformationFinanceProductivitySystem MonitoringGet Started for FreeUpgrade to ProHow is Kepo different from macOS desktop widgets?+2 more, not shown
Prices on the page
$67,840.20$68.4$3,580$154$128.50$3,580.00$1,420.00$0+3 more, not shown
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Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of kepo.ai
Nav0% down the page
Hero section of kepo.ai
Hero0% down the page
Pricing section of kepo.ai
Pricing69% down the page
FAQ section of kepo.ai
FAQ82% down the page
Footer section of kepo.ai
Footer92% down the page

How well it’s built

16 run · 6 flagged

6 of 15 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

  • 6 Need work
  • 5 Worth knowing
  • 4 Clear
  • 1 Not measurable
  • Text contrast (WCAG AA)

    84% of measurable text passes WCAG AA. 4+ runs fail.

    worst: “Kepo” at 1.02:1 (23px, #050505 on #07080a). needs 3:1

    Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

    What this measures
  • Body text size

    Smallest sampled text is 9px, below the 13px floor this check uses.

    Keep body copy ≥15-16px; reserve sub-13px for fine print only.

    What this measures
  • Form labels

    1 of 2 form fields have no label (+1 rely on placeholder only).

    Give every input a <label> or aria-label; placeholders are not labels.

    What this measures
  • Named controls

    1 button/link has no accessible name (icon-only, no aria-label).

    Add aria-label to icon-only buttons and links.

    What this measures
  • Oversized images

    90 images are shipped at more than 2x the width shown.

    “product-hunt-feed-large-light.png” is 1780px wide, displayed at 224px

    Serve responsive sizes (srcset/sizes) matching the rendered width.

    What this measures
  • Tap-target size (mobile)

    259 of 400 interactive targets are under 44×44px on mobile.

    smallest: “(unnamed)” at 24×24px

    Give tappable controls a ≥44×44px hit area. the touch minimum.

    What this measures
5 worth knowing, 4 clear, 1 not measurable

Worth knowing5

  • Line length

    6 paragraphs run past ~95 characters per line.

    Cap measure at ~60-75ch for comfortable reading.

    What this measures
  • Heading levels

    1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

    Step heading levels one at a time; use CSS for size, not a deeper level.

    What this measures
  • Label in name

    59 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

    Make the accessible name start with the visible label text.

    What this measures
  • Landmark regions

    No <header> landmark. screen-reader users cannot jump between regions.

    Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).

    What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Not measurable1

  • Page weight

    At least 0.9 MB across 189 measurable resources, but 74 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

  • accent#fff3d6
  • bg#ffffff
  • surface#f5f5f5
  • text#000000
See the roles applied and the type scale
accent

Body copy in their text role, on a surface card.

the roles, doing their job
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
26pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Avenir Next
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.

Go further

Compare with the corpus

Measured ranges for the parts of a page, from the funnels we have x-rayed.

Take this report with you

The same measurements, in formats a build agent can read.

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