saas · Aug 3, 2026

costbase.co

40/100 Thin

Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Walk 7 links on the entry page, 2 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

3 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 3 scans Same 3 conversion tactics detected since 2026-07-30.
  1. 3 tactics 2026-07-30
  2. 3 tactics 2026-08-02
  3. 3 tactics 2026-08-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$895.16 +4 more

FAQTrust badges
Pricing
02

Pricing

▲ strongest
3 tactics

$50 +4 more  ·  SAVE 20%  ·  1 proof point

Trust badgesFree trialPricing tiers
Demo
03

Demo

▼ thinnest
2 tactics

$168.96 +21 more

Trust badgesFree trial

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Costbase — know what your AI app actually costs to run
Meta description
COGS monitoring for AI products. Paste one admin key per provider — Costbase discovers every API key and pulls usage straight from OpenAI, Anthropic, and xAI's official reporting APIs. No proxy. No SDK. No code changes.
Headline
Know what your AI app actually costs to run.
Section headings
Pull, don't proxy.Read-only by designFAQYou can't cut what you can't see.ConnectDiscoverNameSee+4 more, not shown
Buttons and links
Get started — free
Prices on the page
$895.16$412.58$298.11$121.40$63.07

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $15/mo, $19/mo

Action path1 of 4

Offers a free trial or free tier free trial

Friction reduction2 of 2

Answers buyer objections FAQ
Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

5 images are shipped at more than 2x the width shown.

“anthropic.svg” is 150px wide, displayed at 14px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

17 of 22 interactive targets are under 44×44px on mobile.

smallest: “Terms” at 33×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

16 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 0.4 MB across 91 measurable resources, but 41 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Text contrast (WCAG AA) · Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0891b2
accent#0891b2
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
20pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Geist
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls