The funnel, frame by frame see their whole funnel without clicking through it — scored step by step measured Desktop 1 step
⤢
01
Homepage / Lander ▲ strongest
no named tactics detected on this step
Offer how clearly they present the deal and its value measured
0/8 none points earned
No signals detected for this category on the captured funnel.
Not detected: pricing tiers.
Action the path to convert — CTA, sign-up, checkout measured
0/20 none points earned
No signals detected for this category on the captured funnel.
Not detected: proof above the fold, free trial / freemium, lead-capture form, and demo / docs entry.
Trust proof, social proof, and credibility measured
0/11 none points earned
No signals detected for this category on the captured funnel.
Not detected: trusted-by logo wall and usage / adoption proof.
Friction objections answered, barriers removed measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: FAQ / objection handling and free trial / freemium.
Value why it’s worth it — comparison and reinforcement measured
0/10 none points earned
No signals detected for this category on the captured funnel.
Not detected: us-vs-them comparison and usage / adoption proof.
UX signals measured UX quality — contrast · mobile · type · a11y · layout measured
Minor
2 flags · 6 checks
Measured UX quality — flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.
Readability & contrast WCAG AA on measurable text — worst offenders quoted, never a fail we can’t compute.
NEEDS WORK Text contrast (WCAG AA)
62% of measurable text passes WCAG AA — 4+ runs fail.
worst: “Your day, reflected back - quietly.” at 1:1 (44px, #ffffff on #ffffff) — needs 3:1
Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Mobile & tap targets Responsive viewport + touch-target sizes where it matters.
GOOD Mobile viewport
Responsive viewport meta is present.
Typography Body size, line-height, line length — is the pitch actually readable?
NEEDS WORK Body text size
Smallest body text is 12px (base ~20px) — below the ~16px readable floor.
Keep body copy ≥15–16px; reserve sub-13px for fine print only.
NOTE Line length
1 paragraph runs past ~95 characters per line.
Cap measure at ~60–75ch for comfortable reading.
Accessibility hygiene Language, alt text, form labels, named controls, headings, link clarity.
GOOD Language declared
html[lang] is set for screen readers.
GOOD Image alt text
All 25 content images carry alt text.
Next move
Now line it up against a competitor.
Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side — category by category, all measured.
Live scan · 15–25 sec · same rubric · nothing is guessed
Brand kit palette by on-page usage · type rendered live measured
full palette ordered by on-page usage %
accent
Body copy in their text role, on a surface card.
Primary CTA
the roles, doing their job
The quick brown fox92px
Jumps over the lazy dog64px
A subheading in their voice48px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor — same family, same scale, same weight.
List item one, at body scale List item two List item three
Primary action
Hover (simulated)
Disabled
Teardown report — copy for your LLM the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each — paste into any agent to learn from
getnottle.com · 0/9 tactics · 0 proof templates · evidence-backed
Copy report →
# Agent Brief — build in the style of getnottle.com
> Machine-extracted from a live on-demand funnel teardown (2026-07-14). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.
**Category (label):** —
**Funnel:** Homepage / Lander
## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#ffffff` | 38.5% | background |
| `#161616` | 27% | support |
| `#f4f2f6` | 15.2% | background |
| `#fcfbfb` | 8.5% | background |
| `#faf7fa` | 5.5% | background |
| `#b090f0` | 2.9% | support |
| `#e88569` | 1.6% | accent/brand |
| `#7d7d7d` | 0.5% | support |
Curated roles: `primary=#e88569` · `accent=#e88569` · `bg=#ffffff` · `surface=#f4f2f6` · `text=#161616`
## Type
- Display: `__Commissioner_1368e6`
- Body: `__Commissioner_1368e6`
- Size scale (px): 12, 14, 16, 18, 20, 24, 28, 40, 44, 48, 64, 92
- Radius (px): 16, 24, 32, 64, 9999
## Patterns detected (fact-based) — 0/9
- _(none detected)_
## Proof language (harvested strings → templates)
- _(none extracted)_
## Funnel facts
- Depth reached: 1 step(s) (single-page MVP capture)
- Proof points: 0 across 0 step(s)
- Discount/anchor pricing: no · Countdown: no · Subscription: no
## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture — no cart/checkout tactics were evaluated.