Smallest body text is 12px (base ~18px). below the ~16px readable floor.
fix Keep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$0 +4 more · 1 proof point
saas · Aug 15, 2026
grammarly.com
55/100 Thin
Scores above 62% of 1,252 multi-step funnels we have measured. Among the 959 saas funnels in that group, above 54%.
How this was measured
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel.
Measured by Roentgen 1.25.1, one of our versioned rulesets. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Walk 196 links seen, 151 walkable, 3 matched, and we walked 4 pages.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
-15pts
since the first measured scan (2026-08-09) — 2 re-scans
- 70 Partial 2026-08-09
- 55 Thin 2026-08-15
The funnel, frame by frame
4 steps walkedIn their own words
36 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Grammarly: Free AI Writing Assistance
- Meta description
Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or website.
- Headline
Think big. We’ll take care of the details.
- Section headings
Better writing, better results
Keep your voice, make it clear
Get a read on your writing
This is responsible AI
Choose the right Grammarly plan
Free
Pro
Enterprise
+7 more, not shown- Buttons and links
Product
Work
Education
Resources
Get Grammarly It’s free
Sign up It’s free
Sign up with Google
Paragraph rewrites Improve clarity and flow with one click.
Tone suggestions Adapt your message for the context.
Proofreading Refine grammar, structure, clarity, and more.
+2 more, not shown- Prices on the page
$0
$12
$30
$5,000
$210
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
6 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a demo or docs entry point
Request a demo
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
trusted by
Puts a number on adoption
50,000 organizations
Friction reduction1 of 2
Answers buyer objections
Where can I use Grammarly?
Value reinforcement2 of 2
Compares itself against alternatives
comparison table: Writing features · Free · Pro · Enterprise
Puts a number on adoption
50,000 organizations
What we didn’t find
5 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 11 applicable
Free trial / freemium
974 of 1248 measured funnels run this
Pricing tiers
636 of 1248 measured funnels run this
Press / "as seen in"
448 of 1769 measured funnels run this
Lead-capture form
310 of 1256 measured funnels run this
Proof above the fold
292 of 1777 measured funnels run this
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
16 run · 5 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinionReadability & contrastclear
Text contrast (WCAG AA) passescontrast:text-contrast-wcag-aa
100% of measurable text passes WCAG AA. 46% of text was unmeasurable (over images/gradients). not counted either way.
Mobile & tap targetsclear
Mobile viewport passesmobile:mobile-viewport
Responsive viewport meta is present.
Typography1 flagged
Body text size needs worktype:body-text-size
Line length notetype:line-length
2 paragraphs run past ~95 characters per line.
fix Cap measure at ~60-75ch for comfortable reading.
Accessibility hygiene1 flagged
Language declared passesa11y:language-declared
html[lang] is set for screen readers.
Image alt text passesa11y:image-alt-text
All 79 content images carry alt text.
Named controls needs worka11y:named-controls
22 buttons/links have no accessible name (icon-only, no aria-label).
fix Add aria-label to icon-only buttons and links.
Link text notea11y:link-text
4 links use generic text (“click here” / “learn more”).
fix Make link text describe its destination out of context.
Heading levels notea11y:heading-levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
fix Step heading levels one at a time; use CSS for size, not a deeper level.
Skip link notea11y:skip-link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
fix Add a first-in-DOM <a href="#main"> that is visible on focus.
Label in name notea11y:label-in-name
10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
fix Make the accessible name start with the visible label text.
Weight & delivery2 flagged
Page weight not measurableweight:page-weight
At least 1.0 MB across 62 measurable resources, but 590 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
Render-blocking resources needs workweight:render-blocking-resources
15 stylesheets/scripts in <head> block first paint.
fix Defer non-critical JS (defer/async) and inline only critical CSS.
Oversized images needs workweight:oversized-images
13 images are shipped at more than 2x the width shown.
“app-teams.png?w=112&fm=webp” is 1440px wide, displayed at 56px
fix Serve responsive sizes (srcset/sizes) matching the rendered width.
Structure & reachability1 flagged
Landmark regions needs workstructure:landmark-regions
No <header> or <footer> landmark. screen-reader users cannot jump between regions.
fix Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Form usabilityclear
Inline validation passesforms:inline-validation
3 fields carry validation attributes (required/pattern/aria-invalid).
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#027e6f
accent#027e6f
bg#ffffff
surface#f5f5f5
text#1f243c
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog46px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
36pxAa
46pxAa
52pxAa
WEIGHTS
Aa400
Aa600
Aa670
Aa700
FAMILIES
matter · glyph
rendered in their own type system · webfont not loaded. system fallback if uninstalled
We also looked for Playbook match, and found none on this funnel.
X-ray a funnel
