This report was measured 57 days ago — past our freshness window.

saas · Aug 15, 2026

grammarly.com

We found more conversion tactics here than on 67% of the 1,350 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.25.1

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How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,781 multi-step funnels, more conversion tactics than 72% of them.

Walk 196 links on the entry page, 151 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Compares itself against alternatives
    comparison table: Writing features · Free · Pro · Enterprise
    Answers buyer objections
    Where can I use Grammarly?
    Shows customer logos or a trusted-by claim
    trusted by

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Pricing tiers
    Named plan tiers with per-month / per-seat pricing.
    Press / "as seen in"
    Media logos or an "as seen in / featured in" claim borrowing publication credib…

    + 2 more

    See what we looked for

  3. Flagged

    6 of 17 build checks flagged, each with a fix

    Body text size
    Smallest body text is 12px (base ~18px). below the ~16px readable floor.
    Named controls
    22 buttons/links have no accessible name (icon-only, no aria-label).
    Render-blocking resources
    15 stylesheets/scripts in <head> block first paint.

    + 3 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Signup

    Step 1
    Homepage / Lander
    Step 2
    Features
    Step 3
    Plans

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Think big. We’ll take care of the details.

    Promise
    Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any…
    Prices shown
    $0 · $12 · $30

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 6 conversion tactics detected since 2026-08-09.
  1. 6 tactics 2026-08-09
  2. 6 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$0 +4 more  ·  1 proof point

ReviewsTrust badgesLogo wallUsage proofDemo / docs
Features
02

Features

4 tactics
FAQLogo wallUsage proofDemo / docs
Plans
03

Plans

5 tactics

$0 +2 more  ·  subscription  ·  1 proof point

ComparisonFAQLogo wallUsage proofDemo / docs
Signup
04

Signup

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

36 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Grammarly: Free AI Writing Assistance
Meta description
Grammarly makes AI writing convenient. Work smarter with personalized AI guidance and text generation on any app or website.
Headline
Think big. We’ll take care of the details.
Section headings
Better writing, better resultsKeep your voice, make it clearGet a read on your writingThis is responsible AIChoose the right Grammarly planFreeProEnterprise+7 more, not shown
Buttons and links
ProductWorkEducationResourcesGet Grammarly It’s freeSign up It’s freeSign up with GoogleParagraph rewrites Improve clarity and flow with one click.Tone suggestions Adapt your message for the context.Proofreading Refine grammar, structure, clarity, and more.+2 more, not shown
Prices on the page
$0$12$30$5,000$210

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of grammarly.com
Nav0% down the page
Hero section of grammarly.com
Hero1% down the page
Features section of grammarly.com
Features15% down the page
Pricing section of grammarly.com
Pricing44% down the page
Footer section of grammarly.com
Footer86% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“4.9/5 customer satisfaction rating”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection2 of 2

Compares itself against alternatives comparison table: Writing features · Free · Pro · Enterprise
Answers buyer objections Where can I use Grammarly?

proof2 of 4

Shows customer logos or a trusted-by claim trusted by
Puts a number on adoption 50,000 organizations

checkout1 of 2

Offers a demo or docs entry point Request a demo

urgency1 of 1

Signals scarcity without a live clock 0 today

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Free trial / freemium 1,340 of the 1,673 SaaS funnels we checked
Pricing tiers 873 of the 1,673 SaaS funnels we checked
Press / "as seen in" 642 of the 2,417 funnels we checked
Lead-capture form 437 of the 1,683 funnels we checked
Proof above the fold 381 of the 2,420 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

17 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 16 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

22 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

15 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

13 images are shipped at more than 2x the width shown.

“app-teams.png?w=112&fm=webp” is 1440px wide, displayed at 56px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

311 of 352 interactive targets are under 44×44px on mobile.

smallest: “Privacy Policy Opens a new win” at 73×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Not measurable1

Page weight

At least 1.0 MB across 62 measurable resources, but 590 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#027e6f
accent#027e6f
bg#ffffff
surface#f5f5f5
text#1f243c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox52px
Jumps over the lazy dog46px
A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
22pxAa
36pxAa
46pxAa
52pxAa
WEIGHTS
Aa400
Aa600
Aa670
Aa700
FAMILIES
matter · glyph
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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