saas · Sep 9, 2026

indieascent.com

Scores higher than 25% of 1,462 multi-step funnels we have measured. Among the 1,125 saas funnels in that group, higher than 15%.

35/100 Sparse

4 conversion tactics detected
4 pages captured
12 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.27.0 on 2026-09-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 35.

Walk 59 links on the entry page, 48 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

PressLogo wall

Products

1 tactic

subscription

Trust badges

Pricing

1 tactic

$15 +2 more · subscription

Free trial

Join

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

11 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: IndieAscent: know which of your launches actually worked
Meta description: List your indie SaaS in a directory that gives you a real dofollow link, then see which of your other launches are still live and linking back. Free for one product.
Headline: Launch here. Watch everywhere else.
Section headings: Some of your launches are already dead. Nobody told you.List it. Post it everywhere else. We keep watch.Free keeps the record. Pro keeps watch.Built for the thing every other community bans: self‑promotion.Launching todayList your product
Buttons and links: List your productJoin

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of indieascent.com — **Nav**0% down the page

Hero section of indieascent.com — **Hero**1% down the page

Features section of indieascent.com — **Features**17% down the page

Footer section of indieascent.com — **Footer**91% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path2 of 4

Offers a free trial or free tier Start free

Lead-capture form email, email, product_url

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (12 distinct marks)

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,370 of the 2,073 funnels we checked

Pricing tiers 730 of the 1,452 SaaS funnels we checked

Demo / docs entry 496 of the 1,461 funnels we checked

Us-vs-them comparison 345 of the 2,073 funnels we checked

Proof above the fold 328 of the 2,073 funnels we checked

Usage / adoption proof 247 of the 1,633 funnels we checked

Scarcity / urgency copy 105 of the 2,065 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest sampled text is 10px, below the 13px floor this check uses.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1.27×, tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Oversized images

weight:oversized-images

55 images are shipped at more than 2x the width shown.

“logo-533fb850c8601a5d.jpg” is 512px wide, displayed at 28px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

103 of 214 interactive targets are under 44×44px on mobile.

smallest: “The catalog” at 73×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

17 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.1 MB across 9 measurable resources, but 99 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ff7a45

accent#ff7a45

bg#131a20

surface#131a20

text#a8b3ba

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox40px

Jumps over the lazy dog38px

A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

22pxAa

24pxAa

38pxAa

40pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Public Sans · Architects Daughter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel