saas · Sep 9, 2026

indieascent.com

We found more conversion tactics here than on 24% of the 1,450 multi-step SaaS funnels we have measured.

4 conversion tactics detected

4 pages walked · measured by Roentgen 1.27.0

4 pages captured
13 UX checks
5 flagged

Put this x-ray to work Brief your AI X-ray your funnel

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.27.0 on 2026-09-09, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page59 links
Walkable, same site48 links
Matched a funnel step3 links
Pages captured, entry page included4 pages

What we found

4 of 11 applicable

indieascent.com shows 4 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 7.

Proven on the page · 4

Shows customer logos or a trusted-by claim logo wall (12 distinct marks)

Shows press logos or an as-seen-in claim featured on

Offers a free trial or free tier Start free

Lead-capture form email, email, product_url

Not seen on any step reached · 7

FAQ / objection handling 1,746 of the 2,586 funnels we checked

Pricing tiers 916 of the 1,790 SaaS funnels we checked

Demo / docs entry 604 of the 1,800 funnels we checked

Us-vs-them comparison 493 of the 2,586 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

Put these tactics to workBrief your AI X-ray your funnel

The funnel, frame by frame

4 steps walked

We walked 4 pages. Homepage / Lander runs the most named tactics (2), and Join runs none.

Homepage / Lander

2 tactics · most on this funnel

PressLogo wall

Products

1 tactic

subscription

Trust badges

Pricing

1 tactic

$15 +2 more · subscription

Free trial

Join

0 tactics · fewest on this funnel

no named tactics detected on this step

Also captured on mobile, 4 steps.

In their own words

11 quoted

Their headline: “Launch here. Watch everywhere else.”

Their description: “List your indie SaaS in a directory that gives you a real dofollow link, then see which of your other launches are still live and linking back. Free for one product.”

All 11 quoted strings: title, description, headings and buttons

Page title: IndieAscent: know which of your launches actually worked
Meta description: List your indie SaaS in a directory that gives you a real dofollow link, then see which of your other launches are still live and linking back. Free for one product.
Headline: Launch here. Watch everywhere else.
Section headings: Some of your launches are already dead. Nobody told you.List it. Post it everywhere else. We keep watch.Free keeps the record. Pro keeps watch.Built for the thing every other community bans: self‑promotion.Launching todayList your product
Buttons and links: List your productJoin

Borrow the wordingBrief your AI

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of indieascent.com — **Nav**0% down the page

Hero section of indieascent.com — **Hero**1% down the page

Features section of indieascent.com — **Features**17% down the page

Footer section of indieascent.com — **Footer**91% down the page

How well it’s built

13 run · 5 flagged

5 of 12 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

5 Need work
1 Worth knowing
6 Clear
1 Not measurable

Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Line height
Body line-height is 1.27×, tight enough to hurt readability.

Set body line-height to ~1.4-1.6×.
What this measures
Named controls
20 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.
What this measures
Oversized images
55 images are shipped at more than 2x the width shown.
“logo-533fb850c8601a5d.jpg” is 512px wide, displayed at 28px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Tap-target size (mobile)
103 of 214 interactive targets are under 44×44px on mobile.
smallest: “The catalog” at 73×16px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

1 worth knowing, 6 clear, 1 not measurable

Worth knowing1

Line length
17 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Not measurable1

Page weight
At least 0.1 MB across 9 measurable resources, but 99 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

Hand the 5 fixes to your build agentBrief your AI

Brand kit

5 colour roles

Their primary colour is #ff7a45, on a #131a20 background with text in #a8b3ba.

primary#ff7a45
accent#ff7a45
bg#131a20
surface#131a20
text#a8b3ba

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

22pxAa

24pxAa

38pxAa

40pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Public Sans · Architects Daughter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran these layers on the pages we captured and found nothing to show: Elements, Playbook match (2 of 9 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.