Site report · Ecommerce · Scanned 2026-10-08

graza.com

Beats 71%.

of 232 multi-step e-commerce funnels. It runs 5 of 15 selling tactics. 3 of 13 UX checks pass.

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How it ranks

Where it ranks.

Across all 1,986 multi-step funnels: beats 55%.

Peer rank

Beats 71%.

of 232 multi-step e-commerce funnels. Across all 1,986 multi-step funnels: beats 55%.

beats 71% of 232 multi-step e-commerce funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“Extra Virgin Olive Oil makes everything better.”

Pause animations
Shop
CLOSE
Sear
Fry
Grill
Roast
Bake

How it’s built

13 UX checks · 4 need work · 3 pass · 6 notes · 0 not measured

Needs work

Body text size

Smallest sampled text is 10px, below the 13px floor this check uses.

Needs work

Page weight

At least 159.8 MB across 498 measurable resources. 870 cross-origin resources did not expose a size, so the real total is higher.

Needs work

Render-blocking resources

47 stylesheets/scripts in <head> block first paint.

See all 13 checks

Pass

Text contrast (WCAG AA)

98% of measurable text passes WCAG AA.

Pass

Mobile viewport

Responsive viewport meta is present.

Note

Line length

5 paragraphs run past ~95 characters per line.

Pass

Language declared

html[lang] is set for screen readers.

Note

Image alt text

1 of 182 content images (1%) have no alt attribute.

Note

Link text

2 links use generic text (“click here” / “learn more”).

Note

Heading structure

The landing page has 2 <h1> elements (expected 1).

Note

Label in name

3 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

Needs work

Oversized images

6 images are shipped at more than 2x the width shown.

Note

Keyboard reachability

60 elements look clickable but cannot be reached by keyboard.

How it looks

ITC Garamond Condensed for headlines, GT Alpina Typewriter for text. 7 colours measured.

Worth borrowing

Proof above the fold: 16% of funnels have it (430 of 2675). This site does.

How it sells

Free names. Plus proves.

5 of 15 selling tactics found: Proof above the fold, Anchor / strikethrough pricing, Free shipping, Proof at every step, On-page review wall. 10 not found.

Free · you see

Which tactics it uses
Which 10 it lacks
- Express walletsNot found on the pages we x-rayed.
- Money-back guaranteeNot found on the pages we x-rayed.
- Press / "as seen in"24% of funnels have it (628 of 2,672).
- Stacked free giftsNot found on the pages we x-rayed.
- Countdown / urgency timerNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
- Per-unit price anchorNot found on the pages we x-rayed.
- Us-vs-them comparison19% of funnels have it (510 of 2,675).
- FAQ / objection handling68% of funnels have it (1,809 of 2,675).
- Scarcity / urgency copy5% of funnels have it (138 of 2,672).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
Every UX check