their above-the-fold, as captured

UXXRAY · Teardown dossier ◉ scanned Jul 19, 2026

mudwtr.com

ecommerce · desktop · Roentgen 1.4

Biggest quick win

Smallest body text is 10px (base ~16px). below the ~16px readable floor. Keep body copy ≥15-16px; reserve sub-13px for fine print only.

7 of 13 conversion signals detected

60 /100 coverage

Partial ★★★☆☆ weighted for impact · 6 measured categories

UXXRAY scans for 13 conversion tactics with deterministic rules. Unconventional builds may not register, so this is detection coverage, not a verdict. Scored by Roentgen 1.4; detection improves, so rescan anytime.

Score breakdown

Offer clarity 15/18
Action path 7/13
Trust & proof 9/17
Friction reduction 10/15
Value reinforcement 4/15
Risk reversal & urgency 7/10

The funnel, frame by frame

see their whole funnel without clicking through it. scored step by stepmeasured

Homepage / Lander

6 tactics

$25 · subscription · 1 proof point

ReviewsFAQTrust badgesFree shippingLogo wallDemo / docs

Products

▲ strongest

8 tactics

$60 +8 more · subscription · 4 weeks · 5 proof points

ReviewsSubscriptionTrust badgesPer-unit priceFree shippingFree trialLogo wallDemo / docs

Collections

▼ thinnest

5 tactics

$35 +17 more · 43% OFF · 1 proof point

Trust badgesPer-unit priceFree shippingLogo wallDemo / docs

Page

6 tactics

$25 · subscription · 1 proof point

ReviewsFAQTrust badgesFree shippingLogo wallDemo / docs

Offer

how clearly they present the deal and its valuemeasured

15/18highpoints earned

Anchor / strikethrough pricing$60$60 / $30 / $50 / $76.50 / $125 / $20 / 43% OFF
Per-unit price anchor$1.17 /serving$60 Use
Free shippingFREE shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

subscription / auto-ship

Action

the path to convert. CTA, sign-up, checkoutmeasured

7/13partialpoints earned

Proof above the foldOver 60,000 Verified Five Star Reviews

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Trust

proof, social proof, and credibilitymeasured

9/17partialpoints earned

On-page review wall28 review elements5 review elements
Money-back guarantee30-day Guarantee30-Day Guarantee

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

proof at every step

Friction

objections answered, barriers removedmeasured

10/15highpoints earned

FAQ / objection handling
Free shippingFREE shipping

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

express wallets

Value

why it’s worth it. comparison and reinforcementmeasured

4/15lowpoints earned

Per-unit price anchor$1.17 /serving$60 Use

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

us-vs-them comparison
stacked free gifts

Risk & Urgency

risk reversal and reasons to act nowmeasured

7/10highpoints earned

Money-back guarantee30-day Guarantee30-Day Guarantee

Tactics we scan for but didn't detect

Add them to lift coverage, or tell us we missed one.

countdown / urgency timer

UX signals

measured UX quality. contrast · mobile · type · a11y · layoutmeasured

Minor

2 flags · 9 checks

Measured UX quality. flags, not opinions. Deterministic, evidence-backed, and kept separate from the conversion score.

Readability & contrast

WCAG AA on measurable text. worst offenders quoted, never a fail we can’t compute.

GOODText contrast (WCAG AA)

95% of measurable text passes WCAG AA.

Mobile & tap targets

Responsive viewport + touch-target sizes where it matters.

GOODMobile viewport

Responsive viewport meta is present.

Typography

Body size, line-height, line length. is the pitch actually readable?

NEEDS WORKBody text size

Smallest body text is 10px (base ~16px). below the ~16px readable floor.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.

NOTELine length

16 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.

Accessibility hygiene

Language, alt text, form labels, named controls, headings, link clarity.

GOODLanguage declared

html[lang] is set for screen readers.

NOTEImage alt text

1 of 241 content images (0%) have no alt attribute.

Add descriptive alt to content images; alt="" for purely decorative ones.

NEEDS WORKNamed controls

12 buttons/links have no accessible name (icon-only, no aria-label).

Add aria-label to icon-only buttons and links.

NOTELink text

11 links use generic text (“click here” / “learn more”).

Make link text describe its destination out of context.

NOTEHeading structure

The landing page has 2 <h1> elements (expected 1).

Use exactly one <h1> as the page’s title.

Playbook match

which funnel play this page runs — measured, evidence-quotedderived

MATCH Playbook #1 — Pre-Sold Funnel

Lander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)

proof mass home: 28 review elementsrisk removal home: 30-day Guaranteeoffer framing p2: $60proof above the fold home: Over 60,000 Verified Five Star Reviews

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Next move

Now line it up against a competitor.

Paste any URL. We’ll run the same scan, the same rubric, and put the two funnels side by side. category by category, all measured.

Live scan · 15-25 sec · same rubric · nothing is guessed

Brand kit

palette by on-page usage · type rendered livemeasured

full palette ordered by on-page usage %

primary#101215

accent#101215

bg#ffffff

surface#d7fd35

text#ffffff

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog48px

A subheading in their voice46px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Teardown report. copy for your LLM

the full evidence-based read: what this funnel does well, where it is thin, and the on-page proof for each. paste into any agent to learn from

mudwtr.com · 7/13 tactics · 6 proof templates · evidence-backed

# Agent Brief. build in the style of mudwtr.com

> Machine-extracted from a live on-demand funnel teardown (2026-07-19). 100% facts —
> measured tokens, detected patterns, harvested proof strings. No LLM interpretation.
> Single-page capture (MVP): homepage/landing page only, no funnel walk.
> Tokens: `tokens.json` / `tailwind.css`.

**Category (label):** —
**Funnel:** Homepage / Lander → Products → Collections → Page

## Palette (area-weighted from live CSS)
| Hex | Usage | Likely role |
|-----|------:|-------------|
| `#151515` | 71.7% | support |
| `#000000` | 18.4% | support |
| `#101215` | 3.3% | support |
| `#202020` | 3.1% | support |
| `#303030` | 1.6% | support |
| `#222222` | 0.9% | support |
| `#ffffff` | 0.4% | background |
| `#d7fd35` | 0.4% | accent/brand |

Curated roles: `primary=#101215` · `accent=#101215` · `bg=#ffffff` · `surface=#d7fd35` · `text=#ffffff`

## Type
- Display: `Libre Baskerville`
- Body: `Chivo`
- Size scale (px): 10, 12, 14, 16, 18, 20, 24, 36, 44, 46, 48, 60
- Radius (px): 8, 12, 16, 24, 80, 9999

## Patterns detected (fact-based). 7/13
- **Anchor / strikethrough pricing**. A struck-through original price or an "X% off" claim. _(p2: $60; p3: $60 / $30 / $50 / $76.50 / $125 / $20 / 43% OFF)_
- **Per-unit price anchor**. Price reframed per serving / day / use to shrink perceived cost. _(p2: $1.17 /serving; p3: $60 Use)_
- **On-page review wall**. An embedded wall of customer reviews. _(home: 28 review elements; p2: 5 review elements; p4: 28 review elements)_
- **Free shipping**. Free shipping / delivery surfaced in the funnel. _(home: FREE shipping; p2: FREE shipping; p3: FREE shipping)_
- **Money-back guarantee**. An N-day / money-back guarantee stated. _(home: 30-day Guarantee; p2: 30-Day Guarantee; p4: 30-day Guarantee)_
- **FAQ / objection handling**. An accordion / FAQ block answering objections. _(home: Common Questions; p4: Common Questions)_
- **Proof above the fold**. Social proof rendered within the first viewport on at least one step. _(home: Over 60,000 Verified Five Star Reviews; p4: Over 60,000 Verified Five Star Reviews)_

## Proof language (harvested strings → templates)
- `{N}-day Guarantee`. e.g. "30-day Guarantee", "30-Day Guarantee"
- `{N} Reviews`. e.g. "696 Reviews"
- `{X} out of 5`. e.g. "4.6 out of 5"
- `Free shipping`. e.g. "Free shipping"
- `25 today`. e.g. "25 today"
- `{N}% OFF`. e.g. "43% OFF"

## Funnel facts
- Depth reached: 4 step(s) (single-page MVP capture)
- Proof points: 7 across 4 step(s)
- Discount/anchor pricing: yes · Countdown: no · Subscription: yes

## To replicate
Match the palette + type tokens above and deploy the detected patterns. This is a single-page capture. no cart/checkout tactics were evaluated.