ecommerce · Sep 21, 2026
We found more conversion tactics here than on 97% of the 223 multi-step e-commerce funnels we have measured.
8 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
Measured by Roentgen 1.27.0 on 2026-09-21. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 15 that apply to an ecommerce funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 96% of them.
Walk 64 links on the entry page, 47 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
30,000+ reviews
$1.64/day
StandardEnhancedNEWEliteDynamic temperatureVibration and the
+ 5 more with evidence
+ 4 more
+ 3 more
Designed for deep sleep. Personalized to you.
Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The…
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinionsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionEight Sleep | The Intelligent Bed Cooling System
Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.
Designed for deep sleep. Personalized to you.
What’s the Pod? What’s the Pod?
For the life you live For the life you live
A night on the Pod, personalized to you A night on the Pod, personalized to you
Our members feel the difference Our members feel the difference
Backed by industry leaders Backed by industry leaders
Over one million nights of sleep improved, and counting Over one million nights of sleep improved, and counting
Trusted by top performers. Awarded again and again. Trusted by top performers. Awarded again and again.
Sleep changed.+5 more, not shown
SIGN UP FOR $100 OFF THE POD →
POD OWNER LOGIN
Shop the Pod
Discover the Pod
See how it works
Read more reviews
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Member Login
Your Privacy Choices
I feel hot or cold+2 more, not shown
$100
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinion30,000+ reviews
51 review elements
(4.5 stars) • 30,215 reviews
$1.64/day
Free shipping
StandardEnhancedNEWEliteDynamic temperatureVibration and the
FAQs Can I finance my purchase? Why do I need an Autopilot Plan? Can I buy the Pod without
Apple Pay
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work1 could not be measured — not counted either way
87% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Shop the Pod” at 1:1 (14px, #ffffff on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest sampled text is 10px, below the 13px floor this check uses.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.2×, tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
21 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
951 images are shipped at more than 2x the width shown.
“Base-1-Mobile_fa7cas.png” is 1803px wide, displayed at 366px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
142 of 172 interactive targets are under 44×44px on mobile.
smallest: “Open support chat” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:72 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:19 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:No autocomplete attributes across 3 fields. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:At least 0.8 MB across 67 measurable resources, but 331 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessLander matches the Pre-Sold Funnel's confirmation-lander pattern (4 of 5 measurable groups present)
p3: 51 review elementsrisk removal
p2: FAQs Can I finance my purchase? Why do I need an Autopilot Plan? Can I buy the Pod withoutoffer framing
p3: $1.64/dayproof above the fold
p2: (4.5 stars) • 30,215 reviews
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
