saas · Oct 4, 2026

guidance.so

We found more conversion tactics here than on 67% of the 1,450 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.28.1

4 pages captured
16 UX checks
4 flagged

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Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

How this was measured

Every figure on this page was read off the live site by Roentgen 1.28.1 on 2026-10-04, a script that reads page structure, computed CSS and matched text. No AI judgment, nothing estimated, and a capture’s numbers stay as read.

Detection coverage, not a verdict. A low count means we did not detect those patterns, not that the funnel is weak.

Links on the entry page20 links
Walkable, same site12 links
Matched a funnel step2 links
Pages captured, entry page included4 pages

Progress

2 scans

this funnel’s coverage score across measured re-scans

Unchanged across 2 scans Same 6 conversion tactics detected since 2026-09-04.

6 tactics 2026-09-04
→
6 tactics 2026-10-04

What we found

6 of 11 applicable

guidance.so shows 6 of the 11 tactics that apply to a SaaS funnel, and we did not see the other 5.

Proven on the page · 6

Compares itself against alternatives comparison table: OAT-GF-12 · $3.42 · =B2+C2/D2

Answers buyer objections FAQ Questions guiding the pricing design What happens during a big seasonal push like Q4?

Offers a free trial or free tier No credit card

Makes the pricing ladder explicit $199/mo, $499/mo, $899/mo, free

Offers a demo or docs entry point documentation

Lead-capture form email, email

Not seen on any step reached · 5

Trusted-by logo wall 1,584 of the 2,196 funnels we checked

Press / "as seen in" 655 of the 2,583 funnels we checked

Proof above the fold 419 of the 2,586 funnels we checked

Usage / adoption proof 299 of the 2,196 funnels we checked

Scarcity / urgency copy 135 of the 2,583 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

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The funnel, frame by frame

4 steps walked

We walked 4 pages. Pricing runs the most named tactics (3), and 2 pages run none.

Homepage / Lander

2 tactics

$3.42 +8 more

ComparisonDemo / docs

Solutions

0 tactics

$2 +3 more

no named tactics detected on this step

Pricing

3 tactics · most on this funnel

$199 +5 more

FAQNo cardPricing tiers

Best Costing Software Cpg Brands

0 tactics · fewest on this funnel

$0.80 +4 more

no named tactics detected on this step

Also captured on mobile, 4 steps.

In their own words

26 quoted

Their headline: “The Mathematical Operating System for CPG Brands. No consultants required.”

Their description: “Guidance is in commercial rebuild with CPG design partners, shaping a connected operations platform for demand planning, inventory, COGS, traceability, and co-packer workflows.”

All 26 quoted strings: title, description, headings, buttons and prices

Page title: Guidance | CPG Operations Platform for Food Brands
Meta description: Guidance is in commercial rebuild with CPG design partners, shaping a connected operations platform for demand planning, inventory, COGS, traceability, and co-packer workflows.
Headline: The Mathematical Operating System for CPG Brands. No consultants required.
Section headings: What we're building.One connected platform. Eight modules.Get early access.Connected COGS ModelLot TraceabilityCost PropagationMulti-Channel InventoryMRP & Purchasing+3 more, not shown
Buttons and links: ×Apply as Design Partner✕
Prices on the page: $3.42$5.81$2.94$1.82$1.97$3.09$1.95$2.84+1 more, not shown

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Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

Nav section of guidance.so — **Nav**0% down the page

Hero section of guidance.so — **Hero**0% down the page

Footer section of guidance.so — **Footer**96% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Price anchor element — **Price anchor**“$1.82/lb”

No credit card element — **No credit card**“No credit card, no commitment. Just a seat at the table”

How well it’s built

16 run · 4 flagged

4 of 15 measured checks need work, and each comes with its fix

1 could not be measured, not counted either way

4 Need work
7 Worth knowing
4 Clear
1 Not measurable

Text contrast (WCAG AA)
93% of measurable text passes WCAG AA. 4+ runs fail.
worst: “FORWARDED” at 2.15:1 (13px, #f59e0b on #ffffff). needs 4.5:1

Raise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
What this measures
Body text size
Smallest sampled text is 10px, below the 13px floor this check uses.

Keep body copy ≥15-16px; reserve sub-13px for fine print only.
What this measures
Landmark regions
No <header> or <main> landmark. screen-reader users cannot jump between regions.

Wrap the page in <header>, <main> and <footer> (or matching ARIA roles).
What this measures
Tap-target size (mobile)
79 of 130 interactive targets are under 44×44px on mobile.
smallest: “×” at 19×28px

Give tappable controls a ≥44×44px hit area. the touch minimum.
What this measures

7 worth knowing, 4 clear, 1 not measurable

Worth knowing7

Line length
16 paragraphs run past ~95 characters per line.

Cap measure at ~60-75ch for comfortable reading.
What this measures
Form labels
3 form fields rely on placeholder text as the only label.

Back placeholders with a real <label>. placeholder text vanishes on input.
What this measures
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Step heading levels one at a time; use CSS for size, not a deeper level.
What this measures
Render-blocking resources
5 stylesheets/scripts in <head> block first paint.

Defer non-critical JS (defer/async) and inline only critical CSS.
What this measures
Oversized images
4 images are shipped at more than 2x the width shown.
“claros-farm-logo.svg” is 1229px wide, displayed at 120px

Serve responsive sizes (srcset/sizes) matching the rendered width.
What this measures
Keyboard reachability
45 elements look clickable but cannot be reached by keyboard.
“Demand Forecast”, “MRP Planning”, “Procurement & Contracts”

Use <button>/<a>, or add role + tabindex="0" and a key handler.
What this measures
Autocomplete hints
No autocomplete attributes across 3 fields. browsers cannot autofill.

Add autocomplete="email"/"tel"/"name" to identity fields.
What this measures

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Not measurable1

Page weight
At least 0.1 MB across 27 measurable resources, but 15 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

What this measures

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Brand kit

5 colour roles

We measured 4 colour roles on this funnel.

accent#eff6ff
bg#ffffff
surface#f8fafc
text#475569

See the roles applied and the type scale

accent

Body copy in their text role, on a surface card.

the roles, doing their job

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

21pxAa

24pxAa

32pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Lexend · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Take their look into your buildDownload design tokens

We also ran this layer on the pages we captured and found nothing to show: Playbook match (1 of 10 layers). That is a measurement of this funnel, not a recommendation, and a layer we never ran is not listed.