Site report · Ecommerce · Scanned 2026-09-29

harrys.com

Beats 87%.

of 232 multi-step e-commerce funnels. It runs 7 of 15 selling tactics. 5 of 17 UX checks pass.

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How it ranks

Where it ranks.

Across all 1,986 multi-step funnels: beats 88%.

Peer rank

Beats 87%.

of 232 multi-step e-commerce funnels. Across all 1,986 multi-step funnels: beats 88%.

beats 87% of 232 multi-step e-commerce funnels. 1 column = 5% of the cohort, drawn to the nearest column.

What we found

What we found.

Free to read.

What they say

“Upgrade Your Shave”

ABOUT
US
SIGN IN
Shave
Skin
Body
Hair
Bundles & Sets

How it’s built

17 UX checks · 6 need work · 5 pass · 6 notes · 0 not measured

Needs work

Body text size

Smallest sampled text is 10px, below the 13px floor this check uses.

Needs work

Named controls

8 buttons/links have no accessible name (icon-only, no aria-label).

Needs work

Page weight

At least 5.5 MB across 379 measurable resources. 1312 cross-origin resources did not expose a size, so the real total is higher.

See all 17 checks

Pass

Text contrast (WCAG AA)

100% of measurable text passes WCAG AA.

Pass

Mobile viewport

Responsive viewport meta is present.

Note

Line length

20 paragraphs run past ~95 characters per line.

Pass

Language declared

html[lang] is set for screen readers.

Pass

Image alt text

All 236 content images carry alt text.

Note

Link text

1 link uses generic text (“click here” / “learn more”).

Note

Heading structure

The landing page has 2 <h1> elements (expected 1).

Note

Heading levels

21 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

Needs work

Render-blocking resources

50 stylesheets/scripts in <head> block first paint.

Needs work

Oversized images

58 images are shipped at more than 2x the width shown.

Note

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

Note

Keyboard reachability

5 elements look clickable but cannot be reached by keyboard.

Pass

Inline validation

4 fields carry validation attributes (required/pattern/aria-invalid).

Needs work

Tap-target size (mobile)

581 of 890 interactive targets are under 44×44px on mobile.

How it looks

TTCommonsProVariable for headlines and text. 10 colours measured.

Worth borrowing

Scarcity / urgency copy: 5% of funnels have it (138 of 2672). This site does.

How it sells

Free names. Plus proves.

7 of 15 selling tactics found: Scarcity / urgency copy, Proof above the fold, FAQ / objection handling, Anchor / strikethrough pricing, Free shipping, Money-back guarantee, On-page review wall. 8 not found.

Free · you see

Which tactics it uses
Which 8 it lacks
- Express walletsNot found on the pages we x-rayed.
- Proof at every stepNot found on the pages we x-rayed.
- Press / "as seen in"24% of funnels have it (628 of 2,672).
- Stacked free giftsNot found on the pages we x-rayed.
- Countdown / urgency timerNot found on the pages we x-rayed.
- Subscription / auto-shipNot found on the pages we x-rayed.
- Per-unit price anchorNot found on the pages we x-rayed.
- Us-vs-them comparison19% of funnels have it (510 of 2,675).
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
Every UX check