Body text size
type:Smallest body text is 8px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Sep 3, 2026
hiddensystems.ai
We found more conversion tactics here than on 10% of the 1,413 multi-step SaaS funnels we have measured.
3 conversion tactics detected
3 pages walked · measured by Roentgen 1.27.0
How this was measured
Measured by Roentgen 1.27.0 on 2026-09-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.
Against all 1,864 multi-step funnels, more conversion tactics than 20% of them.
Walk 54 links on the entry page, 37 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
The short version, in 5 parts
-
Proven on the page
3 conversion tactics detected, each backed by text on the page
- Compares itself against alternatives
comparison table: CAPABILITY · NEBULA · SANTIMENT · WHAT IT MEANS
- Answers buyer objections
Frequently Asked Questions What is the best Santiment alternative? Is there a free Santime
- Offers a demo or docs entry point
Documentation
-
Not seen
8 of 11 applicable tactics we checked for and did not see
- Trusted-by logo wall
- Customer/company logos or a "trusted by / used by" claim.
- Free trial / freemium
- A free trial, free tier, or "no credit card" entry offer.
- Pricing tiers
- Named plan tiers with per-month / per-seat pricing.
+ 5 more
-
Flagged
6 of 15 build checks flagged, each with a fix
- Body text size
- Smallest body text is 8px (base ~12px). below the ~16px readable floor.
- Named controls
- 2 buttons/links have no accessible name (icon-only, no aria-label).
- Page weight
- At least 5.6 MB across 229 measurable resources. 143 cross-origin resources did not expos…
+ 3 more
-
Walked
3 pages walked, Homepage / Lander to Santiment Alternative
- Step 1
- Homepage / Lander
- Step 2
- Compare
- Step 3
- Santiment Alternative
-
In their words
The headline:
Understanding human systems
- Promise
Hidden Systems builds AI-powered intelligence products for financial markets, social systems, and complex col…
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
22 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Hidden Systems | AI Market Intelligence for Complex Systems
- Meta description
Hidden Systems builds AI-powered intelligence products for financial markets, social systems, and complex collective behaviour.
- Headline
Understanding human systems
- Section headings
Nebula
Meridian
One API. Every market signal.
Latest research
Choose how to get started
Start with Nebula
Work with our team
Stay up to date
+5 more, not shown- Buttons and links
Copy
Python
TypeScript
cURL
Subscribe
Get Started with Nebula
Sections
3 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionobjection2 of 2
Compares itself against alternatives
comparison table: CAPABILITY · NEBULA · SANTIMENT · WHAT IT MEANS
Answers buyer objections
Frequently Asked Questions What is the best Santiment alternative? Is there a free Santime
checkout1 of 2
Offers a demo or docs entry point
Documentation
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,546 of the 2,138 funnels we checked
Free trial / freemium
1,397 of the 1,750 SaaS funnels we checked
Pricing tiers
905 of the 1,750 SaaS funnels we checked
Press / "as seen in"
673 of the 2,522 funnels we checked
Lead-capture form
457 of the 1,760 funnels we checked
Proof above the fold
406 of the 2,525 funnels we checked
Usage / adoption proof
301 of the 2,138 funnels we checked
Scarcity / urgency copy
131 of the 2,522 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 15 measured checks need work
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Page weight
weight:At least 5.6 MB across 229 measurable resources. 143 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:10 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:15 images are shipped at more than 2x the width shown.
“intelligence-loaded.png?v=20260813b” is 3448px wide, displayed at 1437px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:61 of 147 interactive targets are under 44×44px on mobile.
smallest: “All” at 18×15px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
2 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Keyboard reachability
5 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Playbook match
1 matched
which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
comparison table
p3: comparison table: CAPABILITY · NEBULA · SANTIMENT · WHAT IT MEANScomparison copy
Kaito vs Cookie.fun
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
accent#08090a
bg#f7f7f5
surface#e5e5e6
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox32px
Jumps over the lazy dog24px
A subheading in their voice21px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
21pxAa
24pxAa
32pxAa
WEIGHTS
Aa380
Aa400
Aa470
Aa500
Aa510
Aa600
FAMILIES
__Inter_f367f3
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
