This report was measured 55 days ago — past our freshness window.

saas · Aug 27, 2026

indiechains.com

We found more conversion tactics here than on 67% of the 1,413 multi-step SaaS funnels we have measured.

6 conversion tactics detected

4 pages walked · measured by Roentgen 1.26.1

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How this was measured

Measured by Roentgen 1.26.1 on 2026-08-27. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

This is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. A low count means we did not detect those patterns, not that the funnel is weak.

Against all 1,864 multi-step funnels, more conversion tactics than 72% of them.

Walk 33 links on the entry page, 27 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

The short version, in 5 parts

  1. Proven on the page

    6 conversion tactics detected, each backed by text on the page

    Answers buyer objections
    What do I get with membership?
    Shows customer logos or a trusted-by claim
    logo wall (4 distinct marks)
    Makes the pricing ladder explicit
    $10/mo, free

    + 3 more with evidence

    See all 6

  2. Not seen

    5 of 11 applicable tactics we checked for and did not see

    Free trial / freemium
    A free trial, free tier, or "no credit card" entry offer.
    Demo / docs entry
    A "book a demo" or documentation / API entry point.
    Us-vs-them comparison
    A comparison table framing the brand against alternatives.

    + 2 more

    See what we looked for

  3. Flagged

    7 of 16 build checks flagged, each with a fix

    Text contrast (WCAG AA)
    92% of measurable text passes WCAG AA. 4+ runs fail.
    Body text size
    Smallest body text is 9px (base ~20px). below the ~16px readable floor.
    Named controls
    34 buttons/links have no accessible name (icon-only, no aria-label).

    + 4 more

    See the fixes

  4. Walked

    4 pages walked, Homepage / Lander to Register

    Step 1
    Homepage / Lander
    Step 2
    Pricing
    Step 3
    Compare

    + 1 more step

    Walk it frame by frame

  5. In their words

    The headline: Link up with trusted sites without spam or cold outreach .

    Promise
    Find relevant link opportunities with approved indie founders. Trade editorial mentions, reviews, and resourc…
    Prices shown
    $10 · $29 · $49

    Read every quote

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$10 +2 more  ·  1 proof point

FAQTrust badgesPressLogo wallPricing tiers
Pricing
02

Pricing

1 tactic

$29 +2 more

Trust badges
Compare
03

Compare

0 tactics

subscription

no named tactics detected on this step

Register
04

Register

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

27 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Trusted link collaboration for founders
Meta description
Find relevant link opportunities with approved indie founders. Trade editorial mentions, reviews, and resource placements without spam or cold outreach.
Headline
Link up with trusted sites without spam or cold outreach .
Section headings
Collaboration RequestFor builders with something real to place.What the Indie Chains community says.Link building feels safer when every site has a reason to be there.How it worksSubmit your siteSend a requestPublish the placement+8 more, not shown
Buttons and links
Add my siteConfirm collaboration Confirmed!Submit for review SubmittedSend request Request sentGet started
Prices on the page
$10$29$49

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of indiechains.com
Hero0% down the page
Pricing section of indiechains.com
Pricing57% down the page
Footer section of indiechains.com
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$49”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

objection1 of 2

Answers buyer objections What do I get with membership?

proof2 of 4

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)
Shows press logos or an as-seen-in claim featured on

offer1 of 2

Makes the pricing ladder explicit $10/mo, free

checkout1 of 2

Lead-capture form email, username, password

urgency1 of 1

Signals scarcity without a live clock 49 today

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see5 of 11 applicable

Free trial / freemium 1,397 of the 1,750 SaaS funnels we checked
Demo / docs entry 594 of the 1,760 funnels we checked
Us-vs-them comparison 467 of the 2,525 funnels we checked
Proof above the fold 406 of the 2,525 funnels we checked
Usage / adoption proof 301 of the 2,138 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 16 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “01” at 2.41:1 (14px, #a1a1aa on #f7f8fb). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 9px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

34 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

13 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

18 images are shipped at more than 2x the width shown.

“DevTenta” is 400px wide, displayed at 32px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

114 of 211 interactive targets are under 44×44px on mobile.

smallest: “Log in” at 41×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Label in name

4 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

8 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#f7f8fb
bg#ffffff
surface#f7f8fb
text#52525b
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox69px
Jumps over the lazy dog61px
A subheading in their voice60px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
11pxAa
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
29pxAa
60pxAa
61pxAa
69pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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